Toufiq Tonoy

Digital Marketing Manager and Business Analyst

BeeTech Solution • Fulltime

Dec 2021 - Jun 2024 • 2 yrs 6 mos

➥ Optimized On-Page SEO elements, including meta tags, headers, and content, to enhance search rankings and improve user experience across client websites. ➥ Managed Off-Page SEO efforts, including link-building strategies and guest posting, to boost domain authority and organic traffic for multiple platforms. ➥ Conducted comprehensive SEO audits to identify and resolve technical issues, ensuring seamless website performance and improved search visibility. ➥ Monitored and analyzed website performance using tools like Google Analytics and Google Search Console, providing actionable insights to enhance visibility and traffic. ➥ Developed and implemented data-driven SEO strategies to improve organic rankings and drive consistent traffic growth. ➥ Planned, executed, and managed pay-per-click (PPC) and Shopping ad campaigns on Google Ads, LinkedIn Ads, and Meta Ads (Facebook, Instagram) to attract targeted traffic and increase conversions. ➥ Continuously monitored ad campaigns, conducted A/B testing, and effectively allocated budgets to maximize ROI across various advertising platforms. ➥ Generated detailed reports on SEO and PPC performance, offering actionable recommendations for ongoing campaign optimization and growth. ➥ Worked closely with clients and teams to align strategies with business goals, ensuring measurable outcomes and consistent improvement.

Digital Marketing Manager

DiGiCart Solutions Ltd. • Fulltime

May 2020 - Dec 2021 • 1 yr 7 mos

➥ Performed on-page SEO, including meta tags, headers, and content optimization, and managed off-page SEO efforts such as link building and guest posting. ➥ Developed and implemented comprehensive SEO strategies to improve organic search rankings and drive traffic. ➥ Monitored and analyzed website performance using SEO tools like Google Analytics and Google Search Console. ➥ Conducted regular SEO audits to identify and resolve technical issues, and performance. ➥ Planned, executed, and managed pay-per-click (PPC) and Shopping ads campaigns on Google Ads and Meta Ads (Facebook, Instagram) to drive targeted traffic and conversions. ➥ Continuously monitored ad campaigns, including A/B testing. Managed and allocated budgets effectively across various ads platforms to maximize ROI. ➥ Generated regular reports on SEO and PPC performance, providing insights and recommendations for improvement.

Digital Marketing - Sr. Marketing Executive

C-Better • Fulltime

Apr 2018 - May 2019 • 1 yr 1 mo

➥ Developed & implemented SEO strategies, improving organic search rankings & driving traffic. ➥ Conducted keyword research & managed on-page & off-page SEO efforts, including link-building & content optimization. ➥ Conducted regular SEO audits to identify & resolve technical issues, improving site performance. ➥ Collaborated with content, design, marketing, and developer teams to align strategies with SEO & Ads best practices. ➥ Managed PPC campaigns on Google Ads & Meta Ads, optimizing for conversions & ROI. ➥ Successfully optimized ad campaigns, resulting in improved CTR & lower CPC. ➥ Managed PPC budget effectively, maximizing ROI across various advertising platforms. ➥ Generated reports on SEO & PPC performance, providing insights for improvement.