Muhammad Waseem

Android Apps Marketing and AdMob Monetization Expert

LotteryCurrent • Freelance

Mar 2024 - Sep 2024 • 6 mos

Spearheaded the complete app marketing and monetization strategy for Android applications. Managed end-to-end app publishing and growth initiatives. 📈 App Store Optimization (ASO): Executed advanced keyword research and metadata optimization to improve search rankings and drive organic installs. 🎯 Google Ads Campaigns: Planned and managed high-ROI user acquisition campaigns to scale the user base. 💰 AdMob Monetization: Implemented and optimized ad placements to maximize revenue without hurting user experience. 📊 Firebase Analytics: Tracked user behavior, retention, and campaign performance to make data-driven decisions. 🛠️ Google Play Console: Managed app releases, compliance, and store presence. Focused on delivering maximum ROI and scaling app revenue.

App Marketing Lead

Join App Studio • Fulltime

Jun 2022 - Jan 2023 • 7 mos

Led the growth and marketing strategy for mobile applications, focusing on user acquisition, app visibility, and revenue generation. 📈 Executed advanced App Store Optimization (ASO) strategies to boost organic installs. 🎯 Planned and managed Google Ads Campaigns to acquire high-value users. 🛠️ Managed end-to-end app deployments and releases via Google Play Console. 💰 Implemented AdMob Monetization strategies to maximize ad revenue. 📊 Leveraged Firebase Analytics to monitor user behavior and optimize campaign performance.

Apps Marketing Manager / App Store Optimization Expert

Funsol Technologies • Fulltime

Jul 2020 - May 2022 • 1 yr 10 mos

Led the growth and marketing strategy for mobile applications. Focused on driving user acquisition, app visibility, and revenue generation through data-driven marketing campaigns. 📈 Executed App Store Optimization (ASO) strategies to improve search rankings. 🎯 Managed high-ROI Google Ads Campaigns to acquire high-value users. 💰 Implemented AdMob Monetization strategies to optimize ad revenue. 📊 Leveraged Firebase Analytics to monitor user behavior and campaign performance. 🛠️ Managed app deployments via Google Play Console.