Muriel

Retail Partner

Shell • ZZP

Jun 2024 - Present • 2 yrs 4 mos

As a Shell retail partner, I run three service stations with migrolino convenience stores in the canton of Zug and Zurich through my own company, Shopolino GmbH, where I am owner and managing director. I am responsible for profit and loss and lead a team of 39 employees. - Budget planning, sales and margin controlling, personnel costs - Service culture, clear processes and hands-on leadership in daily operations - HR, payroll, recruiting and shift planning for all three locations - Implementation of promotions and pricing - Use of AI tools to make administration, HR and reporting faster This role shows me every day what marketing has to deliver when time and budget are limited.

Content Creator, Sponsored Blog Article

Mercedes-Benz • Freelance

May 2024 - Jun 2024 • 1 mo

Paid blog collaboration with smart (brand of Mercedes-Benz) on momof4.ch. - Sponsored article written for my audience of parents and working moms - Brand message connected with real family life instead of a classic product presentation - Clear ad disclosure

Family Travel Blogger and Content Creator

Switzerland Tourism • Freelance

Oct 2018 - May 2024 • 5 yrs 7 mos

Paid collaborations with Switzerland Tourism and regional tourism organisations from 2018 to 2023, as family travel blogger at momof4.ch and on Instagram. Destinations include Flims Laax Falera, Ticino and Lugano, Heidiland, Nendaz (several times), Walensee, Payerne and Bad Zurzach. - Family trips experienced and documented as blog articles and Instagram content - Each region shown from the perspective of a family with several children, with activities and practical tips for parents - Professional photo shoot on the Zugerberg for a Switzerland Tourism campaign, with transfer of image rights - Article about Flims Laax Falera published on MySwitzerland - Blog articles remain online long after each campaign, as lasting content for the destinations After 2023 I continued to publish travel articles for families on my blog.