Suprava G

Scriptwriter ( Ads & Marketing Content)

Motionvilee • Freelance

Jul 2024 - Feb 2026 • 1 yr 7 mos

Worked as a freelance scriptwriter with Motionvilee, a content and advertising agency focused on performance-driven marketing and brand storytelling. In this role, I contributed to scripting high-impact video content for 50+ brands and businesses across multiple industries, including fast-growing and category-leading companies. My primary focus was to craft scripts that not only capture attention but also guide the viewer toward meaningful action. I specialized in building scripts using structured attention frameworks — including strong hook development, curiosity loops, emotional tension, and conversion-focused messaging — ensuring that each piece of content was optimized for both engagement and business outcomes. My scripts were designed to improve key performance areas such as audience retention, engagement quality, and conversion potential. By aligning storytelling with audience psychology and marketing objectives, I helped create content that resonated with viewers while supporting brand growth and campaign effectiveness. Through this work, I contributed to campaigns that achieved strong audience reach, improved engagement patterns, and measurable improvements in lead quality and response rates. I also supported brands in strengthening their digital presence, increasing visibility, and building a more consistent connection with their target audience. This experience refined my ability to bridge creativity with performance — writing scripts that are not only engaging but strategically built to drive results.

Scriptwriter (Podcast & Branded content)

Figuring Out Podcast • Freelance

Dec 2025 - Jan 2026 • 1 mo

Worked as a freelance scriptwriter contributing to content development for the Figuring Out Podcast — one of India’s largest and fastest-growing podcast platforms led by Raj Shamani. In this collaboration, I focused on structuring high-retention scripts for select podcast segments and promotional content, ensuring stronger audience engagement, clarity, and narrative flow. My work involved refining hooks, improving pacing, and integrating psychological storytelling frameworks to enhance viewer/listener retention. A key contribution was restructuring content using attention-driven scripting principles such as curiosity loops, emotional tension, and strategic re-hooking. This helped create a more compelling content experience and improved how ideas were delivered throughout the episode. The scripts contributed to content that collectively reached over 232K+ views, reinforcing the effectiveness of structured storytelling in long-form and promotional formats. Beyond the immediate scripts, my approach influenced how future content and ad integrations were structured — particularly in aligning storytelling with audience psychology and platform-specific engagement patterns (including YouTube and Spotify formats). This experience strengthened my ability to adapt scripting frameworks across long-form conversations, branded integrations, and performance-driven content while maintaining audience attention and clarity throughout.

Scriptwriter (Ad & Content)

Ved Sanjeevani • Freelance

Sep 2023 - Dec 2025 • 2 yrs 3 mos

I worked as a freelance scriptwriter, contributing to marketing and content-focused video scripts for Ved Sanjeevani. My role involved crafting high-retention scripts designed to improve audience engagement and clearly communicate product value. I focused on structuring scripts for their Youtube channel, Instagram account and engaging Ads, using attention-driven frameworks, including strong hook development, curiosity loops, emotional tension, and clear call-to-action placement. The goal was not just to inform, but to keep viewers engaged throughout the video and drive meaningful response. During my work, I analysed how audiences interact with short-form content and applied that understanding to optimize pacing, messaging, and narrative flow. This included simplifying complex ideas, improving relatability, and aligning scripts with the brand’s voice and target audience. And by the help of my scripts their Youtube channel grew from 0 to 350K subs and Instagram followers grew from 0 to 50K followers with an improvement in conversion rate by 46%, lead generation improved by 37% and the average views per video was 96K. Ved Sanjeevani was also awarded the India Business Awards 2025 - Emerging Brand in Ayurvedic Healthcare. I collaborated with content and marketing direction to ensure the scripts were aligned with campaign goals, product positioning, and viewer psychology. This experience strengthened my ability to write scripts that balance storytelling, clarity, and conversion — whether for brand awareness or performance-driven content.