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Brand Naming Platform
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Founder
Branding • Fulltime
Apr 2025 - Present • 1 yr 6 mos
Built Knowris, a naming intelligence platform designed to help founders and companies evaluate and select stronger brand names. Developed a structured naming methodology covering strategic fit, semantics, phonetics, memorability, distinctiveness, linguistic risk, and preliminary screening. Created tools and workflows for name auditing, candidate comparison, and evidence-based naming decisions for startups, products, services and businesses.