Tyler Mase

Spotify Promotion Expert

Spotify • Fulltime

Mar 2024 - Jun 2026 • 2 yrs 3 mos

I worked as a Spotify Promotion Expert, specializing in strategic and organic promotion designed to drive relevant traffic toward artists’ Spotify profiles and increase music discovery. My work focused on helping independent artists strengthen their presence on Spotify through targeted audience research, music outreach, profile positioning, release promotion, and consistent promotional activity. I developed campaigns around singles, albums, and artist catalogs, identifying audiences and promotional channels that could create genuine opportunities for listeners to discover the music. I used research-driven targeting rather than random outreach, considering genre, artist positioning, listener interests, release timing, and the type of audience most likely to engage with the music. My responsibilities included planning Spotify-focused campaigns, coordinating promotional outreach, monitoring campaign activity, organizing results, and communicating progress to artists. I also reviewed listener and streaming indicators when available to understand campaign movement and identify areas where promotional efforts could be refined. A major part of my approach was building sustainable visibility instead of depending on artificial or misleading engagement. I focused on legitimate promotional methods, relevant music discovery opportunities, audience development, and consistent traffic generation. The goal was to help artists reach more potential listeners while presenting their Spotify profiles professionally. This experience expanded my expertise in Spotify marketing, organic music promotion, audience targeting, release strategy, streaming campaign planning, digital outreach, and performance reporting. It strengthened my ability to manage campaigns for artists at different stage.

Independent Music Promoter

Musicvertising • Fulltime

Mar 2021 - Aug 2024 • 3 yrs 5 mos

As an Independent Music Promoter, I worked directly with artists and music teams to build practical promotional campaigns around new releases, singles, albums, and artist profiles. My role involved understanding each artist’s goals, researching their target audience, identifying relevant promotional opportunities, and creating structured outreach campaigns designed to increase visibility and music discovery. I supported artists with campaign planning across radio, online music communities, social platforms, playlist opportunities, blogs, and other digital discovery channels. Rather than using the same approach for every artist, I adjusted the promotional strategy according to genre, audience, release timing, geographic targets, and the artist’s existing online presence. I managed outreach and follow-up, organized promotional contacts, prepared artist and release information, and kept track of campaign activity. I also helped artists improve how their music was presented to potential listeners, curators, DJs, and industry contacts. Consistent communication and organized campaign management were important parts of my work. Through this experience, I developed a stronger understanding of how independent artists can build awareness without depending entirely on large-label marketing budgets. I learned how to combine research, targeted outreach, organic audience development, release promotion and consistent follow-up into a practical promotional workflow. This role strengthened my skills in music marketing, artist promotion, audience targeting, campaign strategy, digital outreach, relationship building, and promotional reporting. It also gave me experience managing campaigns, communicating with artists, and adapting strategies as goals changed. I tracked every campaign.

Expert Radio Promoter

radio.net • Fulltime

Apr 2019 - May 2021 • 2 yrs 1 mo

I worked as an Expert Radio Promoter, helping independent artists and emerging music acts increase their exposure through targeted radio promotion. My work focused on researching relevant radio outlets, identifying stations that matched an artist’s genre and audience, preparing professional submissions, and coordinating music outreach campaigns. I developed station lists covering college radio, independent radio, online radio, community stations, specialty programs, and genre-focused shows across the United States and other markets. I handled campaign preparation from start to finish, including organizing artist information, music files, promotional details, release information, and submission materials. I contacted radio programmers, DJs, music directors, and station teams with personalized pitches designed to make each submission relevant rather than relying on generic mass messaging. I also maintained campaign records, tracked submissions and responses, followed up with stations when appropriate, and reported campaign activity to artists. My approach combined research, relationship building, consistent follow-up, and strategic targeting to help artists create more opportunities for radio exposure. During this period, I developed practical knowledge of radio promotion, music discovery, station research, outreach, campaign organization, and artist positioning. I worked with different genres and release types, adapting promotional strategies according to the artist’s goals, target audience, and available promotional resources. This experience established my foundation in music marketing and prepared me to manage larger, multi-channel artist promotion campaigns now.