Usman Ali

Chief Executive Officer

Devstren • Fulltime

May 2025 - Present • 1 yr 3 mos

As the CEO of Devstren, I lead a skilled team of developers and designers focused on delivering high-quality, custom-built digital solutions. We specialize in creating tailored designs and converting them into fully functional platforms across WordPress and Shopify, with a strong emphasis on performance, scalability, and conversions. Our team also includes Laravel developers and SEO specialists, allowing us to handle complete web solutions end-to-end — from design and development to optimization and growth. This ensures every website we build is technically sound, visually strong, and ready to perform in real-world conditions.

Software Engineer

Codup • Fulltime

Oct 2024 - May 2025 • 7 mos

As a Software Engineer at Codup, I played a hands-on role in delivering custom web solutions for a wide range of clients, with a strong focus on WordPress, Shopify, and cloud-based systems. My work involved in backend development, plugin customization, ecommerce setup, and scalable deployment strategies. Key Responsibilities & Achievements: Built and customized WordPress websites from scratch using custom themes and plugins based on unique client needs. Modified and extended existing plugins to add new features or improve performance. Developed and enhanced Shopify storefronts, including theme tweaks, custom Liquid development, and third-party app integrations. Created tailored shopping experiences for ecommerce businesses across different industries. Managed server configurations and deployments using AWS (EC2, S3, RDS) to ensure uptime, scalability, and security. Handled projects from planning and scoping through development, testing, and client handover. Worked closely with designers, marketers, and clients to ensure the final product met both technical and business goals. Collaborated in agile sprints, used tools like Trello/Jira for task tracking, and ensured timely delivery with high-quality standards. Troubleshot bugs, optimized performance, and deployed updates based on user feedback and analytics.