Lassalle

Tommy Hilfiger logo DESIGNER MEN WOVEN

Tommy Hilfiger • Freelance

Feb 2000 - Present • 26 yrs 3 mos

• Prepared line and presentation material for line previews and buy meeting including color boards, concept boards, print and storyboards base on research. • Designed according to style plan, sales needs and emerging trends ensure timely execution of product development calendar. • Created illustrator sketches for tech pack, line sheets, presentation boards and web PDM system. • Presented and communicate trends visually to design, merchandiser, buys and designers for seasonal concepts. • Conducted research to support print, yard dye, graphics design, color and fabric. • Provided direction for color ways on stripes, plaids, and prints.

Senior Concept Designer – Print/Color/ Design and CAD

Kohl's • Parttime

Sep 2007 - Sep 2009 • 2 yrs

As Senior Concept Designer, I played a key role in launching successful collections for high-profile brands, including the Jennifer Lopez, Marc Anthony, and Simply Vera Vera Wang collections in the apparel, home, and accessories categories. My work focused on print and color design, ensuring that each collection captured the brand’s essence while staying on trend. Key Responsibilities & Achievements: Successfully launched iconic collections for Jennifer Lopez, Marc Anthony, and Simply Vera Vera Wang, covering apparel, home goods, and accessories. Collaborated closely with Vera Wang and Lori Goldstein to gain approval for seasonal collections, ensuring creative alignment. Partnered with the merchandising team to enhance product lines and boost sales, tailoring designs to meet market needs and consumer preferences. Created detailed Illustrator sketches for tech packs, line sheets, presentation boards, and managed web PDM systems for product tracking and development. Worked with the design team to research and develop seasonal mood boards, conceptualizing fresh ideas for each collection. Continuously evaluated and improved design processes to increase productivity without compromising design quality. Developed original prints and patterns that were in line with brand identity, balancing modern trends with the preservation of the brand's image. I contributed to the growth and success of these renowned brands by blending creativity, design expertise, and a keen understanding of the market to produce highly successful collections.