Heidi M

DIrector

Self Employed • ZZP

Dec 2024 - Present • 1 yr 8 mos

Hi, I'm Heidi. I've spent 20+ years in brand, strategy and marketing — including senior roles at top four publicly listed companies, where I cut my teeth on the kind of budgets and complexity most creators never see. I left to build my own business in content creation and coaching. I won international awards for the products I created. People flew in from overseas to train with me. A few years ago I sold that business to one of my own students — because I'd decided to go all in on content creation.That's what I do now. I work with brands generating 8x typical ROAS. Not by chance — by strategy. My clients come back on repeat because they know what they're getting: a creator with a marketing background and agency experience who actually knows what converts. The difference is in what I do with a brief. I conversationally weave in your terminology, your dialogue, your voice — so the content lands as an extension of your brand, not an external endorsement. It feels like YOU, talking to your audience. At scale. I create content internationally. I've travelled to 12 countries in the last 12 months and filmed in every one of them — building a content bank that gives my brand collaborations range most creators can't match. I speak primarily to women 40+ — the demographic with the highest spending power and the sharpest BS detector. They don't fall for influencer voice. They respond to women who look and sound like them. My style is non-performative, natural, brand-aware — engineered to convert, not just to look pretty. I don't chase trends. I don't perform. I won't make claims I can't personally back, and I won't take on AI UGC, adult, or relationship-targeted work. What I do is: Strategy. Content. Conversion. and I welcome you in to the chat.