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Fiverr Pro
Nederlands
$
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James W
@unambiguous_io
Senior Content Strategist and Fractional CMO
Verenigd Koninkrijk
Over mij
I work with B2B and SaaS companies on positioning, messaging, SEO strategy and AI-search-ready content systems.
I’m not a generic SEO freelancer. I’ve led marketing inside a high-growth SaaS business (Salesforce ISV) and helped scale revenue through a combination of product positioning, demand generation, marketing automation and content strategy.
Today, I help companies become easier to understand, easier to trust and easier to find - by clarifying their message, structuring their search strategy and building content systems that support authority and pipeline growth.
Based in London, UK.
Skills
James W
offline •
Gemiddelde reactietijd: 1 uur
Bekijk mijn diensten
Online onderzoek
I will do comprehensive market research for your b2b business
Zoekwoordonderzoek
I will turn advanced keyword research into strategic market intelligence
Portfolio
Werkervaring
SaaS
8 yrs 11 mos
Go-to-market Strategist & Fractional CMO
Sep 2024 - Present • 1 yr 8 mos
I work with B2B and SaaS companies on positioning, messaging and go-to-market execution, with a clear focus on pipeline and revenue. This is not advisory work in isolation. I get involved in how growth actually happens - from clarifying positioning and sharpening messaging through to demand generation, CRM structure and day-to-day execution. Much of the work sits between strategy and delivery: turning complex products or categories into clear propositions, stronger messaging and practical go-to-market programs that translate into pipeline. Typical areas of focus include: Go-to-market strategy, positioning and messaging Pipeline generation through content and demand programmes Alignment between marketing, sales and revenue operations CRM and workflow design to support consistent execution A core part of my approach is making marketing more systematic - simplifying where possible, tightening the link between activity and revenue, and removing friction between teams. I also apply AI-driven workflows and automation to improve speed, consistency and output across the marketing lifecycle.
Chief Marketing Officer
Aug 2017 - Nov 2024 • 7 yrs 3 mos
A high-growth Salesforce ISV, I led global marketing, demand generation and GTM strategy across AI-driven workflow automation solutions. Driving growth, revenue and customer adoption, I positioned them as a leader in Salesforce automation, CRM productivity, and workforce effectiveness. - Launched commercial business unit, alongside founder, in 2017 - Spearheaded a team which achieved 10x growth and 7-figure ARR in under 5 years through innovative demand generation strategies - Implemented user-centric, PLG initiatives, significantly enhancing customer engagement and platform adoption - Led cross-functional collaboration between marketing and sales, aligning strategies to drive business objectives - A "workforce effectiveness" obsessive with a keen eye for identifying efficiencies and productivity hacks across Sales, Marketing and Customer Success
EMEA Channel Marketing Director
Dell
May 2009 - Jan 2016 • 6 yrs 8 mos
Led a team of 10 and responsible for planning, strategy, budget and implementation for EMEA. Supported over 1000 Certified Partners and 30,000 Registered Partners across EMEA. Ownership of Dell’s Channel communications roadmap in EMEA covering product launches, incentives, partner program benefits and event invitations.
