Muhammad Usama

Senior Graphics Designer

Nishat Pakistan • Fulltime

Jan 2017 - Feb 2025 • 8 yrs 1 mo

Worked as a Senior Graphics Designer at Nishat Pakistan, managing end-to-end creative projects across digital and print platforms. Led the design and execution of branding, social media campaigns, retail visuals, and marketing collateral while maintaining strong alignment with brand identity. Collaborated closely with marketing, production, and merchandising teams to deliver visually impactful and timely design solutions. Key Achievements: Successfully designed and launched multiple seasonal campaigns, enhancing brand visibility and customer engagement Improved visual consistency across all platforms by developing and implementing cohesive brand guidelines Delivered high-quality designs under tight deadlines, supporting fast-paced retail cycles Contributed to increased social media engagement through modern, trend-driven creatives Mentored junior designers, improving team efficiency and overall creative output