Vaibhav K

Co-founder and COO

Eventag • ZZP

Mar 2025 - Present • 1 yr 6 mos

Co-founded and lead operations at Eventag, a neurotech startup building a hardware-software system for context-aware EEG annotation. Own go-to-market strategy, business model design, and day-to-day operations across the founding team. Key responsibilities and achievements: Built and validated GTM strategy and business model for a B2B hardware + software product targeting EEG and mobile brain-signal research labs Secured selection for Germany's EXIST-Gründungsstipendium program and the various incubators. Developed pilot programs and industry partnerships with academic research groups, including an ongoing collaboration with EMOTIV, a leading mobile EEG hardware provider. Designed pricing and dual revenue model (hardware sales + software licensing) and early customer acquisition strategy. Managed operations end to end: hiring, financial planning, grant applications, and coordination between technical and commercial teams.

Project Strategy Consultant

Imperial Brands PLC • Parttime

Oct 2024 - Mar 2026 • 1 yr 5 mos

Supported commercial strategy and sensory research projects for Imperial Brands' German operations, one of the largest tobacco and consumer goods companies globally, on a part-time project basis. Key contributions: Supported cross-functional commercial strategy projects, working alongside category and marketing teams on go-to-market and positioning questions

Associate Vice President

Vestd • Fulltime

Sep 2020 - Sep 2023 • 3 yrs

Onboarded 800+ B2B customers onto the platform Contributed to approximately 30% revenue growth during tenure Led a team of 8 across marketing, product, and sales functions Worked cross-functionally to align go-to-market execution with product development and customer acquisition strategy Managed the end-to-end customer relationship from acquisition through onboarding, supporting long-term retention and account growth