
Valeriia T
Marketing Strategist AI Content Creator
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Co-owner & Creative Lead — Footwear Manufacturing
Instagram • ZZP
Dec 2014 - Apr 2021 • 6 yrs 4 mos
Co-owned and built a women's footwear manufacturing business from the ground up over 7 years, combining full operational leadership with complete creative ownership of the brand. Operations: managed a production team of 20+ people including a floor manager — sourcing, quality control, production scheduling and day-to-day problem-solving on a real, physical production line. Creative: there was no creative director or agency — I was it. Defined the brand's visual identity from scratch, planned and produced all product photography and content, wrote brand messaging and PR materials, designed and maintained the company website, and built seasonal campaigns and visual storytelling for every collection. Negotiated and ran blogger and influencer collaborations. Growth: built the brand's Instagram from zero to 40,000+ organic followers with no paid growth — through consistent content and genuine influencer partnerships. This community became a core sales channel alongside retail. Running both sides of a manufacturing business taught me to treat content as something that serves a bottom line — inventory, cash flow and a team depending on it. That's the mindset I bring to every marketing project now.