
Valorie V
Creative Strategist for DTC Beauty, Wellness Brands with Meta Ads
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SEM Manager
District Web • Fulltime
Mar 2023 - Jan 2026 • 2 yrs 10 mos
Paid acquisition strategy management and optimization for a diverse portfolio of clients across multiple industries. Planning, building, and optimizing Google Ads and Meta Ads campaigns Managing and allocating advertising budgets Conducting keyword research, analyzing search intent, and structuring campaigns Tracking conversions and analyzing campaign performance Using GA4, Google Tag Manager, and Looker Studio for measurement and reporting Conducting competitive analysis and research using Semrush and Ahrefs Developing and testing messaging, audiences, and advertising angles Providing data-driven recommendations to improve acquisition and conversion Collaborating with internal teams on account objectives, priorities, and performance This experience allowed me to work at the intersection of intent, messaging, demand, and conversion. A foundation I now apply further upstream to conceptual and creative strategy.
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master_indices

Canada
Shes the real deal go for it, even if there are no reviews yet! I needed someone to manage and improve two ad campaigns (Google Ads and Meta Ads), and even though she didn’t have any reviews yet, I decided to give her a try, and I’m so glad I did. She really took the time to understand what I needed,...
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