BARID

Graphic Designer & Video Editor

Cactus Communications • Parttime

Feb 2023 - Present • 3 yrs 4 mos

I worked as a graphic designer specializing in YouTube visual branding, thumbnail design strategy, and digital audience engagement for content creators, media brands, and online businesses. Responsible for developing high-performing thumbnail concepts designed to increase click-through rate, improve viewer curiosity, and strengthen overall channel identity across multiple content categories such as, entertainment, gaming, reaction content, celebrity news, podcasts, lifestyle, and educational media. I managed the complete thumbnail production workflow from creative research and concept development to photo manipulation, typography placement, color grading, facial enhancement, and final export optimization for YouTube algorithms and mobile viewers. Regularly analyzed trending YouTube content and competitor thumbnail structures to create designs aligned with current platform engagement patterns and viewer psychology. Developed custom visual styles tailored to individual creators in order to maintain brand consistency while improving audience recognition across uploaded content. Collaborated directly with YouTube creators, marketing teams, and content managers to produce visually compelling campaign assets for scheduled uploads, promotional content, and social media announcements. Played a key role in helping channels improve viewer retention by creating thumbnails that accurately represented video content while maintaining strong visual tension and emotional impact. Frequently handled fast-turnaround projects under tight publishing schedules without compromising design quality or creative accuracy. Successfully contributed to multiple creator growth campaigns by producing thumbnails optimized for higher impressions, increased clicks, and stronger content positioning within competitive YouTube niches.