Mauschen

YouTube Growth Manager & Optimization Expert

Samsung • ZZP

Jul 2025 - Present • 11 mos

Strategically manage, optimize, and scale YouTube channels for creators, brands, and businesses to maximize organic reach, viewer retention, and monetization. Act as the core strategist handling backend operations, audience analytics, and search visibility. Key Achievements & Responsibilities: • Developed and executed video SEO frameworks that consistently increased impressions and click-through rates (CTR) by an average of 4–8% within 60 days. • Conducted deep keyword research, search intent mapping, and competitor analysis to structure high-ranking video titles, descriptions, and tags. • Spearheaded content repurposing strategies by transforming long-form videos into high-engagement YouTube Shorts, driving cross-platform traffic and subscriber growth. • Performed comprehensive monthly channel audits, utilizing YouTube Analytics data to refine content strategies, improve audience retention graphs, and capitalize on trending topics. • Consulted on visual thumbnail design layouts, implementing data-driven A/B testing methods to significantly boost initial upload velocity. Experienced in navigating the ever-changing YouTube algorithm to convert casual viewers into dedicated subscribers.