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Victor Will
@victor_will1
Scaling artist brands and streams through data driven promotion
Verenigde Staten
Engels
Over mij
I’m Victor Williams, a strategic music promoter driving artist growth through data-led campaigns, audience analytics, and scalable marketing strategies. I build compelling artist brands that strengthen identity, expand digital presence, and cultivate lasting fan loyalty.
With expertise in music discovery, playlist strategy, algorithmic visibility, and trend curation, I help independent and major artists amplify streams, increase exposure, and reach global audiences through targeted, results-focused promotion.
Skills
Victor Will
offline •
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Landschapsfotografie
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Portfolio
Werkervaring
Music Growth & Optimization Specialist
YouTube • ZZP
Nov 2024 - Present • 1 yr 11 mos
Designed and executed digital growth architectures for official artist channels (OAC) on YouTube. Structured video SEO strategies, keyword optimization, and playlisting funnels to trigger recommendations across YouTube Music and main YouTube feeds. Oversaw multi-platform digital ad budgets utilizing Google Ads to run high-converting music video campaigns. Built comprehensive release rollout strategies combining Shorts curation, community tab schedules, and premiere management to cement cohesive artist brand identities.
Artist Content & Brand Architect
SoundCloud • ZZP
Sep 2024 - Present • 2 yrs 1 mo
Served as an Artist Brand Architect focusing on underground, hip-hop, and electronic music discovery. Executed targeted SoundCloud Promote campaigns and optimized track tags to maximize the platform’s "The Upload" algorithmic radio distribution. Managed profile revamps, Pro-tier monetization configurations, and direct-to-fan engagement tactics. Coordinated cross-promotions with top channel curators to build highly localized fan bases, resulting in multiple independent tracks breaking into trending genre charts.
Senior Music Promotion & Playlist Strategist
Spotify • Freelance
May 2024 - Present • 2 yrs 5 mos
Acted as a Music Discovery Specialist and Data-Driven Growth Architect managing major and independent label campaigns. Engineered targeted pitch strategies utilizing Spotify for Artists data, Chartmetric tracking, and algorithmic triggers (Release Radar/Discover Weekly) to optimize playlist placements. Scaled monthly listeners for roster artists by an average of 40% through precise metadata optimization, marquee ad deployments, and demographic audience profiling. Directly managed visual branding across Canvas and artist profiles to maximize listener-to-follower conversion rates.
