
Vittorio D
Customer Behavior Loyalty Strategist
Skills

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Werkervaring
CRM Manager
Ciao Bella • Fulltime
Dec 2025 - Present • 5 mos
I work as a CRM & Loyalty Marketing Analyst for a multi-brand restaurant group, where I manage and analyze customer data, loyalty programs, promotional campaigns and CRM performance. My experience includes CRM strategy, customer segmentation, campaign analysis, coupon performance, loyalty dashboards, KPI reporting and marketing automation. I regularly work with tools and data sources related to Salesforce CRM, loyalty platforms, booking systems, campaign reports and business intelligence dashboards. Over time, I have developed strong skills in data analysis, Excel, CRM reporting, customer behavior analysis and marketing strategy. I help businesses turn customer data into clear insights, actionable reports and practical marketing recommendations. I have also worked on marketing plans and strategic projects for small businesses and local brands, including positioning analysis, customer segmentation, retention strategy, content planning and KPI definition. My main strengths are analytical thinking, clear communication, structured reporting and the ability to translate complex data into simple business decisions.