Victor james

Email Campaign & Newsletter Marketing Specialist

Cheekys Brand • Freelance

Mar 2024 - Sep 2025 • 1 yr 6 mos

Designed and optimized professional email marketing campaigns for Cheeky Brand using Brevo, CleverReach, and SMTP technologies to strengthen customer engagement and improve brand communication. I developed targeted email strategies that helped businesses deliver personalized experiences through automation, newsletters, and customer lifecycle campaigns. My responsibilities included campaign planning, newsletter design, automation workflow development, SMTP server configuration, domain authentication using SPF, DKIM, and DMARC, subscriber segmentation, email template optimization, analytics monitoring, and performance improvement. I ensured every campaign was responsive, professionally branded, and optimized for maximum inbox placement. The project involved building a complete email marketing system that improved customer retention, increased newsletter engagement, and delivered consistent communication through automated marketing campaigns. Key Achievements Designed responsive newsletters for improved customer engagement. Developed automated email sequences using Brevo. Configured secure email authentication and SMTP services. Improved campaign performance through audience segmentation. Optimized deliverability and marketing automation workflows.

Real Estate Email Automation Specialist

Rogue Realty • Freelance

Jul 2023 - May 2025 • 1 yr 10 mos

mplemented automated email marketing solutions for Rogue Realty using Brevo, CleverReach, and SMTP infrastructure to improve lead nurturing, client communication, and follow-up processes. I developed personalized automation systems that supported property inquiries, customer onboarding, and long-term client engagement. My work included configuring SMTP services, implementing SPF, DKIM, and DMARC authentication, building automated follow-up sequences, designing responsive newsletters, integrating CRM systems, segmenting customer lists, and optimizing email campaigns for higher engagement and inbox placement. I also connected marketing platforms with business websites to streamline communication throughout the customer journey. The project focused on improving marketing efficiency by automating repetitive communication tasks, strengthening lead management, and creating a reliable email infrastructure that supported business growth. Key Achievements Built automated lead nurturing email workflows. Improved email security through domain authentication. Configured reliable SMTP infrastructure. Increased engagement with personalized email campaigns. Integrated CRM and email marketing systems.

Email Marketing & Brevo Automation Specialist

Web Factory • Freelance

Aug 2024 - Dec 2024 • 4 mos

Developed and managed high-performing email marketing systems for Web Factory using Brevo (Sendinblue), CleverReach, and SMTP solutions to help businesses automate customer communication and improve marketing performance. I created scalable email automation strategies that increased customer engagement while ensuring secure and reliable email delivery across multiple platforms. My role included complete email marketing implementation, including automation workflow creation, newsletter design, SMTP configuration, SPF, DKIM, and DMARC authentication, customer segmentation, campaign optimization, CRM integration, and eCommerce email setup. I also connected email platforms with Shopify, WordPress, WooCommerce, and business websites while improving overall deliverability and inbox placement. The project focused on creating an automated marketing ecosystem that reduced manual communication, strengthened customer relationships, and improved conversion opportunities through personalized email experiences and optimized campaign performance. Key Achievements Built automated Brevo marketing workflows for customer engagement. Configured secure SMTP and email authentication records. Improved campaign performance through audience segmentation. Integrated Brevo with Shopify, WordPress, and CRM platforms. Increased email reliability through deliverability optimization.