Vinav K

Founder

The Butter Kitchen • ZZP

Sep 2018 - Dec 2025 • 7 yrs 3 mos

As the proprietor of "The Butter Kitchen," successfully led and managed a team of up to 9 chefs and kitchen assistants, overseeing all operational aspects. Served more than 40,000 customers in the city, craving delicious food. Curated Influencer Marketing posts and acquired new customers via Facebook/Instagaram ads and Cost Per Click ads on Zomato & Swiggy. Reduced food costs by upto 10% by standardising protein quantity, calculating variable food costs accounting for seasonal factors and reducing packaging costs. Used a data driven approach to achieve profitability, reduce wastage and increase output from staff. Established a catering presence for small occasions by launching a portable catering setup. Focused on guest satisfaction by following recipes to a T, enabling to consistently deliver a better product.

Key Accounts Manager

Zomato Media Pvt Ltd • Fulltime

Oct 2015 - May 2018 • 2 yrs 7 mos

Established relationships with merchants for growth services with the help of ad products, such as CPC and banner ads. Played a key role as part of the team to launch ‘Zomato Gold’ by partnering with brands and luxury dining places. Followed a data driven approach to increase revenue for partner brands, including organising foodie meet-ups to get valuable insights on food with the top food reviewers of the city. Redesigned mandatory contractual practices such as minimum lock-in periods to reduce churn rates. Spearheaded the activities related to acquisition & retention of clients including prospecting, converting, management and renewing the accounts.