Cedric Portmann

Junior SEM Manager

Knecht Gruppe • Fulltime

Jun 2022 - Jun 2025 • 3 yrs

Conceptualizing, implementing, and optimizing Google Ads, Microsoft Ads, Meta Ads (Facebook/Instagram), and YouTube advertising Developing and managing cross-channel strategies to increase conversions and ROI — from seasonal campaigns (e.g. Christmas market trips) to always-on setups End-to-end campaign management including budget planning, targeting, A/B testing, and conversion optimization Combining SEA, SEO, and social ads to achieve maximum reach Continuous performance optimization based on data-driven analysis Analytics, Tracking & Data Migrating 46 websites from Universal Analytics to GA4 Setting up custom event tracking (leads, purchases, forms, iframes) Implementing server-side tracking with Stape.io Building Looker Studio dashboards for KPI visualization SEO Expertise Keyword research as well as on-page, off-page, and technical SEO Creating content briefings for landing pages, product pages, and blog content Implementing schema markups (organizations, jobs, events) Increasing rankings and organic traffic, including for “Best Time to Travel + Destination” keywords Using AI tools (e.g. ChatGPT) for content optimization Local SEO & Google Business Profiles Optimizing Google Business Profiles and Bing Places Technical monitoring using Google Search Console and Bing Webmaster Tools CMS & Plugins Working with WordPress, TYPO3, Jimdo, and headless CMS solutions Installing and configuring plugins (Google Site Kit, Yoast SEO)

Intranet Publisher HR Systems

Siemens • Fulltime

Jan 2022 - Jun 2022 • 5 mos

Responsible for the content migration from the legacy intranet to the new intranet system Developing and implementing a modern intranet based on Microsoft SharePoint Working closely and coordinating with People & Organization teams during the content migration Ensuring the accuracy, quality, and relevance of content in the new intranet Adhering to best practices and corporate guidelines in intranet design Supporting users with questions related to intranet navigation and functionality Conducting training sessions and creating video tutorials for effective use of the new intranet Continuously optimizing and further developing the intranet platform

Campaign Manager

Onebyte AG • Fulltime

Jun 2021 - Dec 2021 • 6 mos

Everything related to Google Advertising – driving advertiser success Planning, developing, and optimizing effective Google Ads strategies Managing search advertising (SEA) and display network campaigns (GDN) Performance analysis and continuous improvement of Google Ads KPIs Budget management and ROI optimization for Google Ads campaigns Collaborating with internal teams to create compelling ad copy and visual assets Using Google Analytics to measure performance and optimize campaigns Monitoring industry trends and implementing Google Ads best practices Creating and presenting performance reports for stakeholders