Vijay Arora

Digital marketing

May 2020 - Jan 2023 • 2 yrs 8 mos

During my time as a Digital Marketing professional at Studio45Creations, I managed and executed complete digital marketing campaigns with a strong focus on performance and ROI. My responsibilities included planning, launching, and optimizing Google Ads campaigns such as Search, Display, Shopping, and Video ads to drive quality traffic and conversions. I also handled Facebook Ads, including campaign setup, audience targeting, ad creatives, and ongoing performance optimization.In addition to paid advertising, I worked on Shopify marketing and Shopify SEO to improve store visibility, product rankings, and sales performance. I regularly analyzed campaign data, tracked conversions, and made data-driven decisions to reduce costs and improve results. I collaborated with clients and internal teams to align marketing strategies with business goals and provided clear performance reports with actionable insights

Senior Executive

Feb 2016 - May 2020 • 4 yrs 3 mos

As a Senior Executive at Studio45Creations, I handled complete SEO projects from planning to execution for multiple clients across different industries. My role focused on improving website visibility, organic traffic, and keyword rankings through practical and result-driven SEO strategies. I led on-page and off-page SEO activities, performed detailed SEO audits, and fixed technical issues affecting search performance. I also worked closely with content and development teams to ensure SEO best practices were followed across all pages. Along with execution, I provided SEO consulting to clients by explaining performance reports, growth opportunities, and long-term strategies in a simple and understandable way. I regularly tracked rankings, traffic, and conversions to measure success and optimize campaigns accordingly. During this period, I helped several websites achieve stable rankings, improved local search presence, and consistent organic growth. My focus was always on clean SEO work, quality content, and sustainable results rather than shortcuts.