Mirza Waleed

Amazon Virtual Assistant

XpertVA • Fulltime

Sep 2023 - Present • 2 yrs 11 mos

Managing Amazon Seller Central accounts and monitoring overall account performance. Conducting product research and competitor analysis to identify profitable products and market opportunities. Performing keyword research using tools such as Helium 10 and other Amazon research tools. Creating and optimizing Amazon product listings, including titles, bullet points, product descriptions, backend search terms, and relevant keywords. Managing Amazon PPC campaigns, including Auto, Manual, Broad, Phrase, and Exact campaigns. Monitoring PPC performance, analyzing ACOS, ROAS, CTR, CPC, conversions, and sales. Adjusting bids, budgets, targeting, and search terms to improve campaign performance and control advertising costs. Monitoring Amazon sales, inventory, account health, and listing performance. Working on listing variations, parent-child relationships, SKUs, and product catalog management. Identifying listing issues, suppressed listings, inactive offers, pricing problems, and other Seller Central-related issues. Assisting with Amazon Brand Registry and brand-related account issues. Conducting competitor research to identify high-performing keywords, listing strategies, pricing, and content opportunities. Preparing reports and analyzing sales and advertising data to identify areas for improvement. Supporting product sourcing and calculating product costs, including component-level sourcing where required. Coordinating with graphic and content teams to improve Amazon listing images and A+ content. Continuously optimizing listings and advertising campaigns based on performance data and market trends. Through this experience, I have developed a strong understanding of Amazon's marketplace, Seller Central, FBA operations, listing optimization, PPC advertising, keyword research, and overall e-commerce account management.