Waqar Sheikh

Shopify theme developer | CRO focused design

Latency Studio | Co-founder • Fulltime

Apr 2021 - Present • 5 yrs 1 mo

I help ecommerce brands rebuild their Shopify foundation so it can scale, convert, and perform under real traffic. Most stores are built for launch. Very few are engineered for growth. Over the last 4+ years, I have worked with 350+ brands across fashion, beauty, tech, and dropshipping, designing systems that: • Reduce app dependency • Improve speed and Core Web Vitals • Increase conversion rate through structured product frameworks • Build modular Shopify 2.0 architectures • Support higher traffic without breaking performance When clients come to me, they usually face one of these: • Theme feels bloated • Conversion rate is stuck • Too many apps slowing everything down • Store looks fine but does not scale • Migration fear from old theme • Developers fixing small things without solving root issue I do not patch stores. I re-architect them. My work combines deep Liquid development, structural planning, and conversion logic. I design Shopify systems where: • Sections are reusable • Product data is driven by metafields • Templates are structured • Performance is measured • Every change has long term impact I stay deeply involved in Shopify updates and constantly refine my technical knowledge so every project is stronger than the last. If you are building for serious growth and need a Shopify foundation that can support it, we should connect.

Shopify theme developer | CRO focused design

Shopify partner Directory • Fulltime

Jan 2021 - Present • 5 yrs 4 mos

Listed in the Shopify Partner Directory as a Premier Partners verified expert. Helping global brands build powerful online stores. You can find us: www.shopify.com/partners/directory/partner/waqar-sheikh