
Penelope
Turning Search Visibility Into More Qualified Organic Clicks
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SEO & Search Performance Specialist
Independent • Freelance
Aug 2026 - Present • 2 mos
I have worked with website owners and online businesses to improve their organic search performance by using Google Search Console data alongside practical SEO analysis. A big part of my work has been finding keywords that already receive impressions but aren’t generating enough clicks, then looking at their average positions, search queries, and overall visibility to identify areas with room for improvement. I have also reviewed keyword and page level performance, analyzed SERP positioning and search intent, and provided practical recommendations for improving page titles, meta descriptions, keyword targeting, and how pages appear in search results. As projects progressed, I monitored performance changes and used Search Console data to spot new opportunities and areas that needed further optimization. Through this experience, I’ve developed a hands-on, data-driven approach to CTR optimization, keyword performance, and organic search growth. I focus on working with the data a website already has and turning those insights into practical recommendations that can support better search visibility and engagement.