Waseem

Marketing Consultant (VP

houstonluxuryrealestate.com • Freelance

Sep 2025 - Present • 11 mos

Role Overview: Served as a fractional marketing strategist for the City of Houston and regional architecture/design firms. Designed and executed customer outreach programs while elevating brand legacy within Houston's premium architectural community. Collaborated remotely with leading architect and design firms to ensure strategic alignment and project delivery. Key Achievements: • Developed and launched a customer outreach program for the City of Houston that reduced homeowner approval processing time by 35% and improved satisfaction scores by 40% • Positioned a heritage brand as the preferred partner within Houston's architectural and design community, resulting in 3 new exclusive partnerships and 25% YoY revenue growth • Orchestrated remote collaboration across 4 design firms and 12 stakeholders, delivering 100% of projects on time with zero communication-related delays

eCommerce MVP Product and Project Manager

Game Science • Fulltime

Aug 2015 - Sep 2025 • 10 yrs 1 mo

Role Overview: Led full-funnel ecommerce and performance marketing strategy for the region's largest gaming software and electronics retailer. Directed multi-channel campaigns, content strategy, budget allocation, and partnership development. Managed P&L, team leadership, and competitive positioning across MENA markets. Key Achievements: • Increased customer acquisition by 150% within 18 months through data-driven channel optimization and CRM retargeting strategies • Drove 4.2x ROAS across paid media channels while reducing customer acquisition cost by 28% through budget reallocation and creative testing • Established 7 strategic brand partnerships that expanded market reach into KSA and Kuwait, contributing to 65% of total revenue growth during tenure • Business acquired by UAE's top investor who sold the model to a leading eCom Marketplace (6M)

Head of Ecommerce

Represent • Fulltime

Dec 2020 - Dec 2024 • 4 yrs

Role Overview: Built and scaled the entire direct-to-consumer and enterprise ecommerce infrastructure for a premium streetwear brand. Led digital platform deployment, physical retail expansion, financial management, influencer marketing, and ultimately executed a successful exit through acquisition. Key Achievements: • Launched Shopify Premium store, POS across 5 mall locations, Amazon FBA (US/EU), and Q-commerce integrations – achieving 300% regional brand footprint expansion within 12 months (First to implement Shopify Premium Suite with POS which saved the company millions in start up cost). • Managed $1M USD monthly turnover with 50% YoY growth post-launch and delivered first-ever 100% sellout of premium range within 72 hours • Executed cross-regional influencer campaigns (MENA, EU, Pakistan, Turkey) and media buying achieving 4.5x+ ROAS, culminating in successful competitor acquisition and founder exit