Wasii A.

Lead Shopify Plus Developer

virtions

Sep 2024 - Present • 2 yrs

Lead end-to-end Shopify Plus development across multiple multinational DTC brands simultaneously. Drive conversion rate improvements through funnel analysis and UX optimization, and built custom JavaScript-based A/B testing frameworks using bucket assignment logic. Architect Shopify 2.0 themes using the Horizon framework, improving Core Web Vitals across key landing pages. Scope subscription commerce implementations, integrate third-party fulfillment and logistics systems, and implement technical SEO improvements including schema markup and sitemap optimization.

Senior Shopify & WordPress Developer

SOFIT Consultancy • Fulltime

Feb 2022 - Aug 2024 • 2 yrs 6 mos

Delivered custom Liquid theme builds and advanced section/block architecture across multiple Shopify stores, focused on performance and conversion-friendly UX. Applied CRO principles to product pages, CTAs, cart flows, and checkout experiences. Built and maintained web applications using React.js, JavaScript, REST APIs, PHP, and WordPress. Resolved Core Web Vitals issues through lazy loading, script deferral, and image optimization, and integrated payment gateways, CRM platforms, and marketing tools via REST APIs.

WordPress & Shopify Developer

Webholden Pvt Ltd

Sep 2020 - Feb 2022 • 1 yr 5 mos

Built and maintained custom WordPress solutions using HTML5, CSS3, JavaScript, jQuery, ReactJS, and PHP across multiple concurrent projects. Also worked on Shopify store setup and theme customization, including Liquid edits and third-party app integrations. Optimized front-end performance and applied SEO best practices, improving load times and organic visibility for client sites.