Wayne Zachery
Real Audience Targeting
Skills
Bekijk mijn diensten

Werkervaring
YouTube Growth & Channel Management Specialist
Single Effect Studios • Freelance
May 2020 - Present • 6 yrs 3 mos
My History & Responsibilities Managed end-to-end YouTube channel growth strategies, content planning, and video optimization for high-ticket clients and creator channels. Executed advanced Video SEO workflows including high-intent keyword research, competitive gap analysis, and tag architecture to improve search indexing and suggested video placements. Developed curiosity-driven title frameworks and visual thumbnail concepts to optimize Click-Through Rates (CTR). Analyzed YouTube Studio analytics (impression conversion, audience drop-off points, and watch time) to refine introductory video hooks and boost audience retention. Designed policy-compliant organic reach campaigns utilizing targeted Google Ads and niche community distribution. Key Achievements & Track Record: 📈 CTR Optimization: Scaled average channel Click-Through Rates (CTR) from an average of 3.2% to 8.5%+ within 60 days across primary client uploads through strategic thumbnail and title engineering. 🎯 Search Visibility: Ranked 80%+ of optimized video uploads on Page 1 of YouTube search results for primary high-volume niche keywords. ⏱️ Audience Retention: Improved 30-second viewer retention by an average of 25% by auditing introductory script hooks and pacing. 💼 Monetization Readiness: Successfully optimized metadata and channel structure for multiple growing channels to safely meet YouTube Partner Program requirements ahead of projected timelines.