Sabrina S.

Senior Graphic Designer

Flex Zone

Feb 2020 - Dec 2024 • 4 yrs 10 mos

Senior Graphic Designer | Flex Zone February 2020 – December 2024 During my nearly 5-year tenure at Flex Zone, I served as the lead creative for high-stakes print and digital projects, specializing in the intersection of traditional craftsmanship and modern digital marketing. Key Achievements & Technical Expertise: Mastery of Offset & Digital Printing: Expertly managed high-volume offset printing workflows (CMYK, Pantone/PMS matching) and high-speed digital printing for quick-turnaround commercial projects. Digital-to-Print Integration: Developed a "Digital-First, Print-Ready" workflow, ensuring that brand assets looked identical across 4K screens and physical substrates (matte/gloss, vinyl, and cardstock). Advanced Technical Pre-Press: Achieved a 99.8% production accuracy rate by implementing rigorous pre-flighting checklists for bleed, trim, overprint, and ink density. Creative Campaign Leadership: Led the visual design for 200+ multi-channel campaigns, including large-format outdoor advertising, point-of-sale (POS) displays, and interactive digital brochures. Innovation in Finishes: Specialized in high-end aesthetic enhancements, including Spot UV, Embossing, and Die-cutting, providing clients with premium, tactile brand experiences.

Senior Graphic Designer

Printro

Jan 2016 - Jan 2020 • 4 yrs

Senior Graphic Designer | Printro January 2016 – December 2020 As a Senior Designer at Printro, I led the creative direction for high-impact visual communication projects, specializing in bridging the gap between digital concepts and premium print production. Key Achievements & Responsibilities: Brand Ecosystem Development: Spearheaded the end-to-end visual identity redesign for over 150+ corporate clients, ensuring seamless brand consistency across digital platforms and physical assets. Pre-Press Mastery: Managed complex print-ready workflows, including large-format signage, offset printing, and specialty finishes (foil stamping, embossing, and spot UV), maintaining a 0% file-error rate over four years. Team Leadership: Mentored a junior design team of 5, implementing a new collaborative design sprint process that reduced project turnaround time by 30%. High-Value Marketing: Conceptualized and executed high-conversion marketing collateral (direct mail, event kits, and annual reports) that helped key clients see an average 12% increase in customer engagement. Software Expertise: Advanced utilization of Adobe Creative Suite (Illustrator, Photoshop, InDesign) to create scalable vector assets and high-fidelity photo manipulations.