
WEBVANTA
Website Designer and Web Developer
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Werkervaring
Web Designer & Developer
Shopify • Freelance
Jan 2026 - Present • 7 mos
Worked as a Freelance Web Designer & Developer supporting ALO Yoga across website design, development, eCommerce optimization and SEO. My role involved creating and refining responsive, high-performance web experiences designed to strengthen user experience, brand presentation, search visibility and conversions. Responsibilities included website design and development, front-end implementation, UI/UX optimization, responsive and mobile-first design, eCommerce improvements, technical SEO, on-page SEO, content structure, metadata optimization, internal linking, website performance and conversion-focused optimization. I worked with modern web technologies and development practices to improve website functionality, usability and scalability while maintaining a consistent premium brand experience across desktop, tablet and mobile devices. I also focused on identifying technical and UX opportunities that could improve crawlability, indexing, page performance and organic search visibility. My work involved evaluating website structures, improving navigation and user journeys, optimizing key landing pages and ensuring that design decisions supported both SEO performance and conversion objectives. I also contributed to website enhancements aimed at creating a smoother shopping experience and reducing friction throughout the customer journey. Through a combination of web development, UI/UX principles, technical optimization and SEO strategy, I helped support a professional eCommerce environment where visual quality, performance, usability and search discoverability work together. This freelance experience strengthened my ability to work on high-quality eCommerce websites, complex website structures, responsive interfaces, SEO-focused development and conversion-driven digital experiences while adapting solutions to specific business and brand requirements.