Sarah W

WordPress Technical Partner | Elementor Expert | Technical SEO Specialist

Sarah Wain Consultancy Services Ltd • Freelance

May 2010 - Present • 16 yrs 4 mos

As a freelance WordPress Developer and Technical SEO Specialist, I help businesses, agencies and organisations build, improve and maintain websites that deliver measurable business results. With over 15 years of experience in web development, eCommerce and digital marketing, I specialise in creating high-performing WordPress websites that are fast, secure, easy to manage and built with long-term growth in mind. My work covers the full website lifecycle, from initial development and redesigns through to ongoing optimisation, technical SEO and performance improvements. Areas of expertise include: • WordPress and Elementor development • WooCommerce development and optimisation • Website redesigns and platform migrations • Technical SEO implementation and audits • Core Web Vitals and website performance improvements • HubSpot CRM and lead generation integrations • Stripe payment gateway integrations • Booking systems and bespoke WordPress functionality • Google Analytics, conversion tracking and reporting • WhatConverts and call tracking implementation • Hotjar setup and user behaviour analysis • Website maintenance, security and hosting management • Responsive, mobile-first development Throughout my career I have worked with organisations ranging from local businesses and charities to national companies and marketing agencies across sectors including recruitment, healthcare, leisure, fitness, professional services and eCommerce. Alongside consultancy work, I have founded and managed my own successful online businesses, giving me practical, first-hand experience of SEO, online retail, customer acquisition and business growth. I enjoy solving technical challenges, improving website performance and building websites that not only look great but also generate enquiries, sales and long-term value for my clients.