I will engineer brand voice guidelines your team can actually write with
Brand engineering not brainstorming
Niveau 2
Voldoet aan hoge prestatiecriteria en heeft een bewezen staat van dienst in het voldoen aan de verwachtingen van de klant.
Over deze dienst
You know what your brand does. This engineers how it sounds.
Generic voice guidelines tell you to "be authentic" and "sound human". That's not a system. I engineer voice as a system your team can write with, built from your position, not from abstract principles.
How the work moves:
- Position framed. Where you sit, who you're for, what you're not
- Principles engineered. The rules every line follows
- System documented. Tone, vocabulary (use this / not that), contexts, examples
- Delivered as a plain-text guide, ready to share or paste into your tools
Packages:
- Basic: position frame + principles + vocabulary + 3 contexts (site, email, app...) + implementation guide
- Standard: adds audience guide, 6 contexts, voice map, 3 pieces written in your voice, rollout plan
- Premium: adds a competitive voice audit (up to 5 rivals) and an AI voice file for Claude, ChatGPT and similar tools
Not for: logo design, creative exploration, or businesses still deciding what they sell.
Guiding principle: voice is engineered, not discovered.
Branche:
Gezondheid en wellness
•
Technologie en internet
Taal:
Engels
Voorkeur voor een leveringsstijl
Laat het de freelancer weten als je voorkeuren voor of zorgen hebt over het gebruik van AI-tools voor het voltooien en/of leveren van je bestelling.
Mijn portfolio
Veelgestelde vragen
What exactly do I receive?
Complete voice system + lexicon framework (use this/not that), tone guidelines, specific examples + expanded strategic guidance at higher tiers. Format: a .txt engineering record, tree-structured w/ rationale. If you need a formatted version to share with stakeholders, ask at delivery (no cost.)
How is this different from other voice guidelines?
Systematic engineering, not creative exploration. I build your voice system from position and context using proven methodology. You get structured frameworks and clear rules, not vague guidance like "be authentic" or "sound friendly."
Do you write content for me?
No. I provide the system and framework your team uses to write consistently. You receive specific principles, vocabulary rules, and contextual examples that make content creation systematic and repeatable.
What do I need to provide?
What your business does, who it's for and what it stands for. Notes are fine. If you're already trading, add your positioning and a few samples of your existing copy.
Do you use AI?
I use AI (Claude) as an execution instrument inside a structured methodology I built. The methodology, judgement, scope decisions, and finalisation are mine. AI is not used to generate output the way off-the-shelf tools do. If AI use is a problem regardless of how it's used, do not order.
Which package should I choose?
ECHO_001™ for core voice system and implementation guide. ECHO_002™ adds audience-specific guidelines and channel variations. ECHO_003™ includes competitive analysis, org-wide implementation plan, and 30-day messaging support.
Will this work for my industry?
Yes. Voice engineering methodology works across all sectors - technology, health & wellness, financial services, B2B, technical products. The system adapts to your specific market context and audience needs.
Can you help if we don't have existing communications?
Yes. New brands get their position framed from their notes first, and the voice is built on it. Established brands get their position confirmed and their copy systematised. Same method, different starting point.
How will this help daily communications?
Your team gets systematic frameworks, not vague rules. Instead of "be professional," you receive specific vocabulary (use this/not that), tone application by context, and concrete examples for key scenarios. makes decisions clear and repeatable.
What is the AI voice file?
A separate file that restates your guide as instructions for Claude, ChatGPT and similar tools: rules, the names you own, words to avoid, worked examples. It keeps AI drafts on-voice; a person should still read them. In Premium, or as an extra.
3 reviews van deze dienst
| (3) | ||
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Specificering van de beoordeling
- Communicatieniveau van de freelancer
- Kwaliteit van de levering
- Waarde van de levering
Sorteer op
S 
seorative

Verenigd Koninkrijk
Lopende samenwerkingFirst, Jordan helped us with our company name, and now with our tone of voice. Brilliant work, great to collaborate with, and consistently high-quality, fast deliverables.
US$ 100-US$ 200
Prijs
6 dagen
Looptijd
Nuttig?1 persoon vond deze review nuttig.R rachel_caz

Verenigd Koninkrijk
Lopende samenwerkingJordan was excellent to work with, he helped me to understand what i needed for my project and adapted his work accordingly.
US$ 100-US$ 200
Prijs
2 dagen
Looptijd
Nuttig?1 persoon vond deze review nuttig.R rrbbq2023

Verenigde Staten
Lopende samenwerkingwhat can I say 💯🏆 Jordan rocked it again! if you're reading this review and trying to decide who to hire for a gig like this, here's your guy.!! 💯
US$ 100-US$ 200
Prijs
3 dagen
Looptijd
W 
Reactie van de freelancer
Nuttig?1 persoon vond deze review nuttig.
3 reviews van deze dienst
| (3) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Specificering van de beoordeling
- Communicatieniveau van de freelancer
- Kwaliteit van de levering
- Waarde van de levering
Sorteer op
S 
seorative

Verenigd Koninkrijk
Lopende samenwerkingFirst, Jordan helped us with our company name, and now with our tone of voice. Brilliant work, great to collaborate with, and consistently high-quality, fast deliverables.
US$ 100-US$ 200
Prijs
6 dagen
Looptijd
Nuttig?1 persoon vond deze review nuttig.R rachel_caz

Verenigd Koninkrijk
Lopende samenwerkingJordan was excellent to work with, he helped me to understand what i needed for my project and adapted his work accordingly.
US$ 100-US$ 200
Prijs
2 dagen
Looptijd
Nuttig?1 persoon vond deze review nuttig.R rrbbq2023

Verenigde Staten
Lopende samenwerkingwhat can I say 💯🏆 Jordan rocked it again! if you're reading this review and trying to decide who to hire for a gig like this, here's your guy.!! 💯
US$ 100-US$ 200
Prijs
3 dagen
Looptijd
W 
Reactie van de freelancer
Nuttig?1 persoon vond deze review nuttig.

