
Norie May
B2b cold calling lead generation and appoitnment setting expert
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Professional B2B Telemarketing & Logistics Outbound Specialist
Lobab
Aug 2025 - Aug 2026 • 1 yr
I am a dedicated B2B Telemarketing and Lead Generation Specialist specializing in the logistics, trucking, and freight industries. In my current role, I manage high-volume outbound cold calling campaigns designed to connect motor carriers and fleet owners directly with freight brokers and independent dispatchers. Core Responsibilities: Outbound Telemarketing: Execute targeted cold calling campaigns to vetted freight brokerages, 3PL providers, and truck dispatchers across North America. Objection Handling & Pitching: Bypass gatekeepers and deliver concise, high-converting pitches within the first 10 seconds of a call, addressing common objections regarding lane rates, capacity, and service reliability. Data Management & Tracking: Maintain accurate, organized call logs detailing contact names, direct phone numbers, email addresses, and key call outcomes (e.g., Interested, Call Back, Voicemail, Not Interested). Relationship Building: Gather broker requirements, request carrier setup packets, and facilitate introductions to help carriers build long-term relationships with dispatch teams. Through consistent outreach and a structured follow-up process, I help logistics businesses maximize fleet utilization and expand their professional network.