William B

Spotify Music Promotion Ads Specialist

Spotify • ZZP

Oct 2024 - Sep 2026 • 1 yr 11 mos

Worked as a Spotify Music Promotion Ads Specialist, focusing on targeted digital advertising campaigns designed to help independent and emerging artists reach relevant listeners and build stronger streaming audiences. I developed campaigns around each release by considering the artist's genres, sound, audience profile, geographic targets, campaign objective, and stage of development. My responsibilities included planning campaign structures, identifying relevant audience segments, preparing ad concepts, setting targeting parameters, monitoring campaign activity, and reviewing performance data. I used campaign insights to evaluate reach, engagement, listener behavior, and other available indicators, then adjusted targeting and creative direction when necessary to improve campaign efficiency and audience relevance. I also worked with artists to understand their promotional goals and translate those goals into practical advertising strategies. I supported releases ranging from individual singles to broader catalog and artist-awareness campaigns. Alongside Spotify-focused advertising, I developed complementary knowledge of SoundCloud and YouTube advertising, allowing me to approach digital music promotion from a wider perspective. I combined paid media strategy with my existing understanding of radio, DJs, bloggers, podcasters, and playlist ecosystems to create more connected promotional campaigns. This experience strengthened my skills in digital advertising, audience targeting, campaign optimization, performance tracking, and music marketing strategy. It also reinforced my broader goal of helping artists move beyond short-term exposure by attracting genuine listeners and creating the foundation for a strong, loyal fanbase that can continue growing with every release.

Independent Music Promoter

Musicvertising • ZZP

Aug 2020 - Sep 2024 • 4 yrs 1 mo

Worked independently as a Music Promoter, developing and managing promotional campaigns for emerging, independent, and underground artists seeking greater visibility. I handled campaigns from planning through execution, first understanding each artist's sound, audience, release goals, and target markets before selecting appropriate promotional channels. My work included targeted outreach to radio programmers, radio DJs, music DJs, bloggers, podcasters, playlist curators, online radio stations, and other relevant music discovery channels. I maintained organized promotional databases, prepared campaign materials, submitted releases, followed up with contacts, and documented responses so artists could clearly understand where their music had been presented. Over time, I built a curated network of reliable industry contacts and developed a more strategic approach to audience targeting. Instead of relying on broad, untargeted promotion, I matched releases with outlets and communities that were relevant to the artist's genre and positioning. I also supported release campaigns with digital promotion, helping artists strengthen their presence across streaming and social platforms. As an independent promoter, I worked directly with artists and learned how to adapt campaigns to different budgets, timelines, sounds, and career stages. This role significantly expanded my understanding of artist development and digital music marketing. It strengthened my ability to connect music with relevant audiences, build promotional relationships, and turn campaign activity into meaningful exposure. The experience also prepared me to specialize further in paid digital advertising, particularly targeted Spotify campaigns designed to reach potential listeners and support long-term fan growth.

Online Radio Plugger

radio.net • Parttime

Feb 2018 - Apr 2020 • 2 yrs 2 mos

Worked as an Online Radio Plugger, helping independent and emerging artists introduce their music to relevant radio audiences and industry tastemakers. My role focused on researching suitable stations, preparing professional submissions, organizing promotional materials, and presenting releases to radio contacts based on genre, audience, and programming fit. During this period, I developed practical experience communicating with radio programmers, DJs, and online station teams while learning how different outlets evaluate new music. I maintained organized contact lists, followed up on submissions, tracked responses, and kept artists informed about campaign progress. I also learned the importance of timing, presentation, accurate metadata, and consistent follow-up when working with radio outlets. Beyond individual submissions, I built relationships with radio contacts and developed a reliable promotional network that became an important foundation for my later work. I worked across multiple genres and supported releases at different stages, from new singles and EPs to developing artist catalogs. My approach was always targeted rather than simply sending music to random outlets. This experience gave me a strong understanding of music pitching, radio promotion, audience targeting, campaign organization, and professional industry communication. It also helped me understand what makes a release easier for programmers and DJs to consider. The knowledge and relationships gained during this role became the foundation for my transition into independent music promotion, where I expanded my services across digital platforms, social channels, playlists, blogs, and streaming-focused campaigns. I also developed valuable experience in radio outreach and professional communications.