Willymar S

Ecommerce Manager

Dekoarte.es • Parttime

Jan 2024 - Present • 2 yrs 4 mos

Led the strategy and optimization of a Shopify-based ecommerce store for a Spain-based client, focusing on organic growth, conversion rate improvement, and overall store performance. Managed product listing optimization, including titles, descriptions, and content structure, aligning SEO best practices with conversion-focused copywriting. Developed and implemented an SEO strategy based on keyword research, on-page optimization, and site content organization to improve organic visibility. Coordinated cross-functional teams (design, development, marketing, and operations) to ensure efficient execution of ecommerce initiatives and alignment with business goals. Identified and implemented UX improvements across the site to enhance customer experience and increase conversion rates.

Ecommerce Leader

GSMPRO.CL • Fulltime

Feb 2022 - Nov 2024 • 2 yrs 9 mos

Managed and optimized ecommerce operations for a Chile-based company, overseeing product catalog, pricing strategy, and overall store performance. Led the execution of digital strategies to improve online sales, including product optimization, competitive analysis, and conversion-focused improvements across the site. Coordinated with cross-functional teams such as marketing, logistics, and customer service to ensure smooth operations and a consistent customer experience. Analyzed sales performance and key metrics to identify growth opportunities and support data-driven decision-making.