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Kenzie D

@word_huggs

Writer and Content Operations Manager

Verenigde Staten
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
Are you wanting your brand's content to resonate more? I craft impactful messaging strategies that align with both brand and audience intent. I'm Kenzie, a Copywriter and Content Manager with 10+ years of guiding content programs that foster brand awareness, engagement, and trust. I've worked at ad agencies and in-house teams with clients spanning beauty, consumer goods, hospitality, non-profit, and education sectors. From blogs to case studies and various digital campaigns, I write and create content systems that encourage more meaningful conversations while supporting business goals.... Lees meer

Skills

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word_huggs
Kenzie D
offline • 

Bekijk mijn diensten

content strategie
I will create your organic content strategy

Portfolio

Werkervaring

Marketing Director

SKNLove & All Things Esthetic

Nov 2023 - Jun 20251 yr 7 mos

● Directed full website build for SKNLove, developing sitewide copy and guiding design to ensure an intuitive user experience and consistent brand identity across desktop and mobile devices. ● Led cross-functional collaboration with consultants and creative leads to design SKNLove packaging, shape brand narrative, strengthen product credibility, and align multi-channel strategy in preparation for the brand’s launch. ● Revamped All Things Esthetic’s website and purchase flow, shifting from a subscription model to à la carte offerings that improved class accessibility and expanded the student base.

Partnerships Manager

Nabis

Oct 2021 - Nov 20232 yrs 1 mo

● Served as Business Development lead for the world’s largest B2B wholesale cannabis marketplace, engaging new brand prospects, delivering software demonstrations, facilitating contract agreements, and nurturing relationships through tailored campaigns and communications. ● Produced marketing assets for both Nabis and brand partners including decks and digital content, tailored to enhance visibility and support business goals. ● Partnered regularly with Product and Design teams to translate insights gathered from our brand partner ecosystem into new Nabis Marketplace feature ideas to help strengthen overall user experience. ● Relaunched and scaled the Nabis Marketing Solutions program—one of the few advertising channels available to reach retailers—by consulting directly with 300+ brand partners to identify needs and build out campaigns that deepened retailer awareness and engagement. ● Assisted with guiding the organization through challenges tied to multi-state expansion and frequently shifting federal and state regulations, leveraging adaptability and a growth mindset to pivot content and PR strategies quickly while ensuring business continuity.

Content Marketing Manager

Axle Eight

May 2020 - Aug 20211 yr 3 mos

● Managed integrated design and content strategies for 6+ client accounts, aligning efforts across web, social, PR, and email channels. ● Facilitated analytical reporting sessions with clients to inform and apply insights, leading to iterating or expanding on content strategies to drive user engagement and enhanced SEO performance. ● Mentored contractors and design contributors to ensure delivery of high-quality, on-brand creative assets. ● Partnered with the leadership team to redefine agency positioning and launch a new website, helping establish design standards and messaging.