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Nederlands
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Cassandra L.M
@writescassandra
Book Marketing Strategist and Email Marketing
Verenigde Staten
Engels, Spaans, Duits
Over mij
Your book deserves more than hope, it deserves a strategy. I'm a book marketing specialist with a lot of years experience helping indie authors and publishers turn launches into real sales milestones through targeted email campaigns and smart promotion. I help you build a loyal reader list, craft high-converting launch sequences, and secure visibility on platforms like Amazon and BookBub. Clients consistently see stronger sales, better rankings, and audiences that stick around. Ready to give your book the spotlight it deserves? Let's talk, message me today.
Skills
Cassandra L.M
offline •
Gemiddelde reactietijd: 6 uur
Bekijk mijn diensten
Boek en e-book marketing
I will do book promotion, email marketing, amazon KDP book launch to boost book sales
Boek en e-book marketing
I will do book promotion, email marketing and amazon kdp launch strategy to boost book
Werkervaring
Email Marketing Manager
Penguin Random House • ZZP
Mar 2015 - Dec 2018 • 3 yrs 9 mos
Managed email campaigns for 40+ authors across multiple imprints. Built and segmented subscriber lists totaling 280,000+ readers. Designed automated drip sequences for new releases, back-catalog promotion, and seasonal campaigns. Led A/B testing programs that improved open rates by 34%. Key Achievements - Managed the email campaign for a debut children's picture book that hit #4 on Amazon's Hot New Releases within 72 hours of launch. - Built a 55,000-subscriber email list for a self-published romance author from zero, generating $180K+ in direct book sales over 2 years. - Developed a 7-email pre-launch sequence template now used by 30+ indie authors, consistently achieving 48–60% open rates. - Secured BookBub Featured Deal placements for 6 clients, resulting in average 4,200 sales per promotion. - Led a KDP print + digital launch for a nonfiction title that reached #1 in its Amazon category and held the position for 11 consecutive days. - Speaker at the Atlanta Writers Club Annual Conference (2022, 2024) on the topic of email marketing for authors.
