Xavier G

Proven Results | Platforms, Tools & Channels:

Marketing • ZZP

May 2026 - Present • 2 mos

PROVEN RESULTS - +68% revenue increase through digital channel optimisation and improved booking experience at Soneva. - Up to 33:1 paid social ROAS at Aman; sustained 20% YoY global digital revenue growth across US, Japan, China and Europe. - +40% online sales growth for Tissot UK & Ireland through digital-first media and e-commerce strategy. - +20% YoY organic search revenue, with +34% top-3 and +74% top-10 SERP ranking growth. - 267+ media placements and 11M+ views during crisis-period PR and brand storytelling programmes. PLATFORMS, TOOLS & CHANNELS Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, TikTok Ads, display/programmatic, GA4, Looker Studio, Power BI, Tableau, CRM/email, WordPress, WooCommerce, booking engines, PMS/channel-manager projects, HBX/Hotelbeds APIs, AI/NLP workflows, WeChat, Xiaohongshu, LINE, Instagram, LinkedIn, TikTok, X.

Digilencia B.V. / The Voyage Agency - Founder - Digital Growth, AI & Travel Commerce

Self Employed • ZZP

Dec 2024 - Present • 1 yr 7 mos

- Building AI-native travel commerce & OTA-style booking infrastructure, including supplier API integration, marketplace logic, multi-currency booking flows. - Designed a creator-led travel commerce model connecting conversational AI, attribution, destination intent and high-ticket hospitality transactions. - Available for freelance consulting assignments across performance marketing, digital transformation, booking UX, automation and AI-enabled growth.

Digital & Marketing Director in the Luxury Hospitality Industry

Marketing • Fulltime

Mar 2017 - Jun 2025 • 8 yrs 3 mos

ÀNI PRIVATE RESORTS - private ultra-luxury resorts Digital Marketing Director | UK & NL, 2023 - 2025 - Led global digital strategy across paid media, social, CRM, content production, website optimisation and analytics. - Optimised acquisition towards qualified high-value inquiries: groups of 6+ guests and stays of 5+ nights. - Repositioned digital presence towards a more elevated, inspirational and content-led luxury strategy. SONEVA - sustainable luxury resorts & spas Digital Marketing Director | UK, 2021 - 2023 - Led global digital revenue strategy and international team of 6 across performance, CRM, content, analytics and development. - Rebuilt website, CRM, channel infrastructure and booking experience; contributed to +68% revenue increase. - Chaired cross-functional technology task force and hired the company's first dedicated data scientist. ULTIMA COLLECTION - ultra-luxury hotels, residences & spas Group Director Marketing & Communications | UK, 2020 - Revamped website, CRM, SEM and booking-engine stack with an ROI-led acquisition strategy. - Repositioned ultra-luxury brand through storytelling, lifestyle content and digital performance discipline. 67 PALL MALL - #1 private members' wine club Marketing & Communications Director | UK, 2019 - Revitalised PR strategy, securing 42 high-profile media placements in H2 2019, including The Times and Evening Standard. - Led marketing and membership team of 4, strengthening digital content and acquisition strategy. AMAN - luxury hotels, resorts & spas Head of Global E-commerce & Digital Marketing | UK, 2017 - 2019 - Owned digital advertising, online revenue, web development and e-commerce across global markets. - Scaled e-commerce operations across US, Japan, China and Europe; delivered sustained 20% YoY digital revenue growth. - Launched multi-market e-commerce platform covering design, payments, duty/tax, legal and supply-chain workflows.