Xotatech

Director of Web Engineering & Digital Strategy

NextCore Web Technologies • Fulltime

Dec 2024 - Present • 1 yr 5 mos

As Director of Web Engineering & Digital Strategy, I lead enterprise-level WordPress development, WooCommerce ecommerce architecture, Elementor landing page systems, dropshipping automation, LMS platforms, website redesign, migration, clone projects, performance optimization, and advanced security implementation. I oversee scalable WooCommerce ecommerce ecosystems built for high traffic, high conversion, and long-term digital growth. I define technical strategy, system architecture, agile delivery workflows, and performance engineering standards, aligning business objectives with scalable web infrastructure and revenue-focused ecommerce systems. Key Responsibilities & Achievements: 1) Architected scalable WooCommerce ecommerce systems with advanced product, subscription, and checkout structures 2) Built high-converting Elementor landing page funnels with CRO-focused UX optimization 3) Directed complex WordPress migration, redesign, and re-platforming projects 4) Implemented enterprise-grade WordPress security, firewall setup, malware protection, and backup automation 5) Optimized Core Web Vitals, page speed, caching layers, CDN, database tuning, and hosting performance 6) Integrated secure payment gateways, shipping APIs, and dropshipping automation tools 7) Established QA testing workflows, staging environments, and structured deployment pipelines 8) Improved technical SEO, ecommerce SEO architecture, schema markup, and local GMB visibility 9) Mentored developers in PHP, HTML, CSS, JavaScript, WooCommerce customization, and API integration 10) Designed scalable ecommerce growth frameworks focused on conversion rate optimization and revenue scaling This position reinforces my leadership in WordPress engineering, WooCommerce ecommerce architecture, Elementor optimization, dropshipping systems, LMS deployment, security hardening, performance optimization, and enterprise digital strategy execution.

CEO and Co-Founder

XotaTech • ZZP

Jan 2022 - Present • 4 yrs 4 mos

As Founder & CEO of a performance-driven WordPress and WooCommerce ecommerce solutions agency, I lead delivery of scalable WordPress website development, WooCommerce store architecture, Elementor landing page systems, dropshipping ecommerce platforms, LMS integrations, website redesign, migration, clone execution, SEO optimization, and security hardening projects for global clients. I manage business strategy, client acquisition, solution architecture, and full project lifecycle execution. I focus on building conversion-focused digital ecosystems that combine WooCommerce ecommerce optimization, checkout flow enhancement, Elementor funnel design, performance engineering, and technical SEO strategy to drive measurable revenue growth. Key Responsibilities & Achievements: 1) Delivered 100+ WordPress and WooCommerce ecommerce projects across multiple industries 2) Built scalable dropshipping ecommerce websites with automation workflows 3) Designed high-converting Elementor landing pages and sales funnels 4) Executed complex WordPress redesign, migration, and clone projects 5) Integrated subscription systems, payment gateways, shipping APIs, and automation tools 6) Improved ecommerce conversion rates through CRO and UX optimization 7) Applied advanced technical SEO, ecommerce SEO, schema implementation, and GMB optimization 8) Implemented speed optimization including caching, CDN, image compression, and database tuning 9) Delivered malware removal, firewall configuration, backup automation, and staging environments 10) Managed agile project workflows, QA validation, and structured deployment processes This role strengthens my authority in WordPress development, WooCommerce ecommerce growth strategy, Elementor optimization, dropshipping automation, security implementation, performance engineering, and end-to-end digital business leadership.

Head of Wordpress Website & Woocommerce Store Engineering

NextCore Web Technologies • Fulltime

Dec 2023 - Dec 2024 • 1 yr

As Head of WordPress & WooCommerce Engineering, I supervised development teams delivering scalable WordPress websites, WooCommerce ecommerce stores, Elementor landing page systems, LMS platforms, dropshipping integrations, checkout optimization, and performance-focused web infrastructure. I managed engineering standards, technical review processes, and deployment governance for enterprise-level ecommerce projects. My focus was building stable, secure, and high-performing WooCommerce ecommerce architecture aligned with conversion optimization and long-term scalability. Key Responsibilities & Achievements: 1) Supervised enterprise-grade WooCommerce ecommerce development and architecture planning 2) Standardized WordPress migration, redesign, and structured deployment workflows 3) Optimized checkout UX, subscription systems, and conversion funnels 4) Implemented WordPress security frameworks, firewall policies, and automated backups 5) Improved Core Web Vitals through caching layers, CDN integration, and database optimization 6) Coordinated Figma/PSD to WordPress and Elementor conversion pipelines 7) Integrated payment gateways, shipping APIs, and dropshipping automation tools 8) Enhanced ecommerce SEO architecture, internal linking, and schema markup 9) Managed QA testing, staging environments, and release validation 10) Mentored developers in WooCommerce customization and performance tuning This leadership role expanded my expertise in WooCommerce architecture, WordPress engineering management, Elementor system optimization, secure ecommerce deployment, and scalable digital infrastructure design.