Yassine Ouni

Product Manager

Bottle Nexus • Fulltime

Sep 2022 - Present • 3 yrs 10 mos

Key contributor to the company’s growth trajectory, helping scale annual revenue from startup phase to over $20M ARR through product innovation and operational efficiency. I lead a cross-functional technical team—including Senior/Mid-level Developers and QA Leads—to build scalable, compliance-driven e-commerce solutions for the US market. Key Achievements: -Strategic 3rd-Party Integrations: Led high-level technical roadmaps and navigated complex meetings with external partners to expand platform capabilities: -Stripe: Spearheaded the integration of Apple Pay, Google Pay, and "Buy Now, Pay Later" (BNPL) options to modernize the checkout experience. -Awin: Managed the platform-wide integration with Awin, allowing partner brands to launch and scale affiliate marketing programs natively. -Compliance Engineering (GeoGates): Architected and launched "GeoGate" technology—a dynamic solution that identifies user locations by US state to serve compliant product availability and pricing in real-time. -Platform Ecosystem Development: WordPress Plugin: Conceptualized and designed the Bottle Nexus WordPress Plugin, providing "no-code" Elementor widgets (Buy Buttons/Stock Counters) that pull live stock data and slashed brand onboarding time from days to minutes. -Shopify Integration: Directed the Shopify app roadmap, enabling brands to inject pre-made blocks for seamless, automated inventory and theme integration. -Custom Web Architecture: Built high-performance, custom web solutions using WordPress, Shopify, and Webflow for enterprise-level brands. -Growth & Analytics: Managed a $100k+ Google Ads budget with a record 8x ROAS on Ad Spend. I act as a technical consultant for brands, performing deep-dive audits on Klaviyo and Google Analytics to optimize conversion paths. -Technical Leadership: Direct the end-to-end product lifecycle in Jira; converting business needs into technical specs, managing sprints, and overseeing final QA for releases to ensure enterprise-grade stability.