Yeafiz Nafiz

Google ads Manager

Law Firm Marketing Agency | Attract Clients, Automate Intake • Freelance

Nov 2025 - Present • 11 mos

Worked on Google Ads Search campaigns for law firm lead generation, with a strong focus on reaching users who are actively searching for legal services. My work involved researching high-intent legal keywords, analyzing search intent, organizing keywords into relevant ad groups, and developing campaign structures based on specific legal services and target locations. I worked with Exact Match, Phrase Match, and Broad Match keyword strategies while building relevant negative keyword lists to reduce irrelevant traffic and minimize wasted ad spend. I also analyzed search terms and identified opportunities to improve keyword targeting and campaign relevance. Campaign management included creating and optimizing responsive search ads, developing keyword-focused headlines and descriptions, improving ad relevance, and aligning ad messaging with the services and landing pages being promoted. I also worked with location targeting to focus advertising on relevant service areas and potential clients. I focused on bidding and budget strategy based on campaign goals, keyword competition, search intent, and available advertising budgets. Campaign performance was monitored through metrics such as impressions, clicks, CTR, CPC, conversions, and cost per conversion to identify areas for optimization. I also worked on conversion-focused campaign structures designed around lead generation actions such as phone calls and website inquiries. The overall objective was to improve traffic quality, reduce irrelevant clicks, and create a more organized Google Ads campaign capable of generating qualified legal leads. This experience helped me develop practical knowledge of Google Ads Search campaign setup, keyword research, negative keyword management, ad optimization, location targeting, bidding, budget management, search-term analysis, and lead-generation strategy for the competitive legal services industry.