Yoana K

Creative Director

Fashion Revolution Bulgaria • Freelance

Sep 2025 - Present • 8 mos

As Creative Director for Fashion Revolution Bulgaria, I am responsible for shaping the organisation’s creative vision and ensuring consistent, impactful communication across all channels. I oversee the development of our visual identity, storytelling, and campaign concepts, translating global Fashion Revolution messaging into engaging content tailored to the Bulgarian context. Key responsibilities: • Lead the creative direction and visual strategy for campaigns, social media, and educational materials • Design graphics, branding assets, event visuals, and multimedia content aligned with Fashion Revolution’s guidelines • Develop and manage concepts for national projects and annual campaigns, including Fashion Revolution Week • Plan and execute events, including ideation, thematic development, branding, logistics coordination, and on-site organisation • Collaborate with partners, designers, makers, and local stakeholders to expand community engagement • Support advocacy and awareness efforts through clear, accessible and purposeful communication • Ensure all creative outputs reflect Fashion Revolution’s values of transparency, justice, and sustainability In this role, I combine creative strategy, design expertise, and event organisation to help build a stronger, more visible movement for a fair, safe, and sustainable fashion industry in Bulgaria.

Multidisciplinary Designer

Self-Employed • Freelance

Jan 2024 - Present • 2 yrs 4 mos

- As a multidisciplinary freelance designer, I provide creative services in the fields of graphic design, UI/UX, web design, animation, video editing, game design and software testing (QA). - Working with various international clients – from startups to agencies and individual commissions, with a focus on creating visually impactful and functional digital products. - My approach combines aesthetics, attention to the user and adaptability to different platforms and styles. - Part of the team behind PESHA FEST, a festival organized as part of the European Mobility Week in Varna.

Content, Design & QA

Playades • Fulltime

Nov 2021 - Jan 2024 • 2 yrs 2 mos

The work was conducted in English for an international company, allowing for remote work from home. - Quality assurance for mobile, PC, and browser games, including both functional and non-functional testing. This involved creating test cases and working with a bug-tracking platform (Mantis Bug Tracker). - Researching game mechanics, industry trends, and technical solutions for the development of a metaverse video game. Additionally, I created a game design document. - Developing marketing materials for mobile games, which included exporting images in various sizes according to specifications using Photoshop. - Providing assistance with design solutions and creating necessary PowerPoint presentations, documents, or posters for the company's needs. I also created videos, animations, and layouts for specific projects. - Managing correspondence through email and organizing the work environment using tools such as Outlook, Airtable, Miro, and various communication platforms. - Actively participating in brainstorming sessions, making decisions, and exchanging ideas to contribute to the company’s development.