YSM Jahid

Senior Media Buyer

C4A LLC • Fulltime

Jan 2020 - Jul 2025 • 5 yrs 6 mos

Responsibilities: 1. Strategic Planning: Craft and execute innovative media buying strategies specifically designed for home services campaigns, driving exceptional ROI and market penetration. 2. Budget Management: Expertly oversee and strategically allocate budgets totaling $500,000 across diverse media channels, ensuring optimal spend efficiency while consistently meeting campaign objectives. 3. Vendor Negotiations: Skillfully negotiate contracts and rates with media vendors, securing prime ad placements and favorable pricing that amplify our home services campaigns, leading to a 20% reduction in overall costs. 4. Campaign Execution: Direct the seamless execution of multi-channel media campaigns, encompassing digital, print, radio, and television, ensuring on-time launches that reflect brand integrity. 5. Performance Monitoring: Diligently analyze campaign performance metrics, achieving an average of 1 million monthly impressions and adjusting strategies in real-time to drive superior effectiveness and results. 6. Market Research: Conduct in-depth market research and analysis of trends, target demographics, and competitor activities to inform and refine campaign strategies that resonate with consumers. 7. Cross-Channel Coordination: Collaborate effectively with creative, analytics, and sales teams to deliver compelling messaging and unified campaigns across all media platforms. 8. Reporting and Insights: Produce comprehensive performance reports quarterly and present actionable insights to stakeholders, showcasing successes and identifying opportunities for continuous improvement. 9. Trend Awareness: Actively remain at the forefront of industry trends, emerging technologies, and innovative platforms to continuously elevate media buying strategies. Achievements: Unmatched ROI: Achieved a groundbreaking 150% increase in overall campaign ROI through meticulously optimized media planning and laser-focused targeting within the home services sector.