
Zain Irshad
Level 2
Certified Google Ads Expert, Lower Cost Per Conversion, Higher ROAS
Skills

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Werkervaring
Founder & Ecommerce Manager
LuxeNest • Fulltime
Dec 2023 - Present • 2 yrs 9 mos
Running a UK-registered Shopify store in the home textiles category — rugs, bedding and bath. I handle the whole commercial side myself: supplier sourcing, Google Merchant Center feed setup and approval, Shopping and Performance Max campaigns, Meta ads, and server-side conversion tracking. Spending my own money on ads every month is the reason I'm careful with other people's.
Google Ads Specialist
Fiverr • Freelance
Dec 2020 - Present • 5 yrs 9 mos
Building and managing Google Ads accounts for clients across the UK, US, Europe and the Middle East. Work covers Search, Shopping and Performance Max campaigns, account audits, conversion tracking with GA4 and Google Tag Manager, and ongoing optimisation. Industries include home services, travel, healthcare, ecommerce and local lead generation.
Google Ads Specialist
Digital Kultur • Fulltime
Dec 2020 - Dec 2022 • 2 yrs
Worked as a Google Ads Specialist, managing and optimizing paid advertising campaigns for businesses across different industries. My responsibilities included Google Search and Performance Max campaign setup, keyword research, campaign structuring, ad copy creation, conversion tracking, and ongoing performance optimization. Managed campaign budgets, search terms, negative keywords, bidding strategies, audience targeting, and conversion goals to improve lead quality and overall campaign performance. Worked on both lead generation and eCommerce campaigns, analyzed performance metrics such as CTR, CPC, CPA, conversion rate and ROAS, and implemented data-driven optimizations. Also worked with Google Tag Manager and Google Analytics for conversion tracking and reporting, conducted regular account audits, identified performance issues, and developed strategies to improve campaign efficiency and return on advertising spend.
142 Reviews
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nolanjay856

Verenigde Staten
I came to Zain after wasting quite a bit of time trying to figure out my Google Ads campaign on my own. The account was running, but I never felt like I really understood where the money was going or why some things were performing while others weren’t. Zain went through the setup and made the changes...

taylorcartwrig

Verenigde Staten
I originally hired Zain because my Google Ads account was getting clicks, but I wasn’t really confident that the budget was being used in the right places. I explained what I was struggling with, and instead of just making a few quick changes, he actually took the time to understand the campaign and...
logan_pearsond

Verenigde Staten
I had a completely different experience with Zain compared to some of the freelancers I’ve worked with before. Usually, I have to keep asking for updates, but with Zain, I didn’t feel like I was chasing him for every little thing. The best part was that he didn’t treat my Google Ads campaign like a one...

harrydenniss

Verenigde Staten
I wasn’t expecting much when I placed the order because I had already tried a couple of different approaches with Google Ads before. My main concern was that I didn’t want another campaign that looked good on paper but didn’t make sense for my actual business. Zain took a different approach. He asked...

jayblack54

Verenigde Staten
I hired Zain to handle my Google Ads setup, and I honestly didn’t expect the process to be this smooth. He understood what needed to be done, took care of the important details, and made sure everything was properly structured before wrapping things up. I especially appreciated how he approached the...
