Zia Arshad

Full-Funnel Ad Management & Scaling for Tech Agency

Selflance • Freelance

Dec 2025 - Mar 2026 • 3 mos

Project Overview Managed a comprehensive 3-month digital advertising strategy for a development agency specializing in Web and Mobile App solutions. The primary goal was to generate high-quality leads for paid consultations and long-term development contracts while maintaining a lean ad spend. My Approach & Strategy Testing & Optimization: Conducted rigorous A/B testing on ad creatives and audience segments to identify high-performing hooks. Funnel Management: Designed a lead generation funnel that moved prospects from initial interest to booking paid consultations. Data-Driven Scaling: After identifying "winning" ad sets, I implemented a scaling strategy that increased volume without compromising the Cost Per Acquisition (CPA). Performance Monitoring: Continuous daily management and optimization to ensure the lowest possible ad spend for maximum reach. The Results Consistent Lead Flow: Successfully converted cold traffic into paid consulting sessions and full-scale App Development projects. High ROAS: Delivered a significant Return on Ad Spend by focusing on high-intent audiences. Cost Efficiency: Achieved the "winning" formula of minimum cost for maximum conversions through precise targeting and retargeting.