Zobia Tariq

Founder & Creative Designer

Jan 2024 - Present • 2 yrs 9 mos

Founded and manage an independent design studio specializing in custom wall art, printable art, branding, stationery, and digital design. Design original artwork, wedding and event stationery, logos, brand identities, illustrations, postcards, and social media content while transforming clients' ideas and Pinterest-inspired concepts into personalized, high-quality visual experiences. Oversee the complete creative process from concept development and client communication to final delivery, marketing, and brand management. • Designed custom wall art, printable art prints, and original artwork inspired by clients' aesthetics and interior design preferences. • Specialized in transforming Pinterest mood boards and creative concepts into cohesive, personalized designs. • Created wedding and event stationery, including invitations, save-the-dates, menus, place cards, seating charts, and signage. • Designed postcards, greeting cards, journals, planners, and other stationery products for both personal and commercial use. • Produced custom digital illustrations, portraits, and artwork for branding, gifting, and home décor. • Developed visual identities through logo design, brand guidelines, typography, and color systems. • Designed engaging social media content, marketing collateral, and promotional graphics to strengthen brand presence across digital platforms. • Managed the complete creative process from concept development and client consultation to design execution, revisions, and final production. • Combined artistic creativity with strong design principles to deliver visually compelling, detail-oriented, and purpose-driven solutions across both digital and print media. • Built and managed a creative brand, overseeing portfolio development, marketing strategy, social media presence, and client communications.

Graphic Designer

Jan 2022 - Present • 4 yrs 9 mos

During my tenure as a Full-time Graphic Designer, I successfully undertook the following responsibilities: • Crafting Social Media Posts & Reels for a diverse range of clients, including IrealProjects, Jewelry Line, CyberHonk, VOIP, MIBN, and 1AVER. • Conducting Video Editing tailored for YouTube and Instagram Reels. • Developing captivating Thumbnail Designs. • Meticulously executing Image Editing & Retouching tasks for the Jewelry Line and The Bare Space. • Designing Invitations & Backdrops for various events. • Creating Packaging Designs for Pure Sip. • Compiling Quarterly Reports, Payment Plans, and Conceptual Designs.

Graphic Designer

Mar 2022 - Jul 2022 • 4 mos

During my tenure as a Freelance Graphic Designer, I successfully undertook the following responsibilities: •Designing posters •Editing images •Creating illustrations •Conducting market research and moodboarding for poster collections •Designing wedding stationery •Generating mockups •Crafting graphics for social media and websites