Zubair R

Digital Marketing & Lead Generation Specialist.

Emirard • Freelance

Nov 2025 - Present • 10 mos

Digital Marketing Specialist – Emirard Managing and executing digital marketing strategies for Emirard, with a focus on real estate, business setup, and company formation services in the UAE. Responsible for planning and optimizing paid advertising campaigns across Meta and Google Ads, targeting international audiences including the UK and USA. Key responsibilities include lead generation, audience research, campaign setup and optimization, ad copy development, conversion tracking, performance analysis, and budget management. I also work on improving landing-page journeys and lead-generation processes to increase qualified inquiries and maximize advertising ROI. Key Skills: Digital Marketing, Meta Ads, Google Ads, Lead Generation, Real Estate Marketing, Business Setup Marketing, International Audience Targeting, Conversion Optimization, Campaign Management.

E-commerce Sales & Performance Marketing Specialist

Boost Agency • Freelance

Dec 2023 - Present • 2 yrs 9 mos

Managed and scaled multiple e-commerce brands across Pakistan, the UK, USA, and other international markets, with a primary focus on increasing online sales, improving ROAS, and building profitable customer acquisition campaigns. My role involved managing the complete paid advertising cycle — from product and audience research to campaign strategy, creative testing, optimization, scaling, and performance analysis. Key responsibilities & achievements: Managed multiple e-commerce stores and advertising accounts across Pakistan, UK, USA, and international markets. Planned and executed performance campaigns across Meta (Facebook & Instagram), Google, TikTok, and other paid advertising platforms. Managed substantial advertising budgets while focusing on sales, CPA, ROAS, conversion rate, and overall profitability. Conducted product, competitor, audience, and market research to identify scalable opportunities. Developed and tested multiple ad creatives, copy variations, audiences, offers, and campaign structures. Continuously optimized campaigns based on real-time performance data to reduce acquisition costs and increase conversions. Scaled winning campaigns through structured budget increases, audience expansion, creative testing, and campaign duplication. Worked with Shopify and other e-commerce websites, analyzing the customer journey from advertisement click to completed purchase. Monitored key performance metrics including CTR, CPC, CPM, CPA, conversion rate, ROAS, purchase volume, and revenue. Collaborated with creative and development teams to improve landing pages, product pages, tracking, and conversion rates. Managed campaigns for different product categories and adapted strategies according to market, product, customer behavior, and purchasing patterns. Selected Performance Experience: Successfully managed campaigns generating thousands of online purchases and handled advertising spend ranging from small-scale testing budgets to $20,000+ campaign investment