Zuri Imani

Market Research & Business Strategy Consultant

Self Employed • ZZP

Apr 2025 - Present • 1 yr 5 mos

I work as a Market Research & Business Strategy Consultant, helping startups, entrepreneurs, investors, SMEs, and established businesses make informed, data-driven decisions. Through 1,300+ completed projects, I have delivered customized market research, feasibility studies, competitor analysis, industry analysis, business validation, strategic planning, and investor-ready business reports across diverse industries. My work involves researching markets, identifying growth opportunities, evaluating competitive landscapes, and translating complex information into clear, actionable recommendations. I develop TAM, SAM, and SOM market sizing, SWOT and PESTEL analysis, competitor benchmarking, customer and target-market insights, market entry strategies, financial projections, profitability assessments, and business plans tailored to each client’s objectives. I have worked across industries including healthcare, beauty, technology, AI, retail, e-commerce, food and beverage, wellness, education, consumer products, and international markets. Projects range from startup feasibility and concept validation to market expansion, investment analysis, business planning, and strategic opportunity assessment. My focus is not simply collecting information; it is turning credible research and financial data into practical insights that help clients validate ideas, understand market potential, reduce risk, identify opportunities, and confidently decide what to do next.