Ubaid Ali

Principal Engineer

Arterials • ZZP

Jun 2025 - Present • 11 mos

After being a part of several government and private sector organization as a transportation planner and traffic engineer, I started Arterials to provide professional transportation planning and engineering consultancy services. Specifically I offer expertise in: - Traffic Impact Assessments (TIA) & Microsimulation (Synchro, VISSIM, SIDRA), Parking Requirements - Travel Demand Modeling & Forecasting (VISUM, TransCAD) - Public Transit Planning: Route Optimization, Fleet Sizing - GIS & Spatial Analysis: Network and land use digitization, geodatabase creation, cartography, mapping, advanced spatial analysis, modeling, and interactive dashboards - CAD & Site Design: AutoTurn, Vehicle Tracking / Swept Path Analysis, Site Plan Reviews (By-Law Compliance), Bluebeam Markups & Review - Peer Reviews and Technical Audits for Transportation Studies.

Senior Transportation Planner

National Engineering Services Pakistan • Fulltime

Mar 2024 - Jun 2025 • 1 yr 3 mos

Government Organization Transportation Planning - Analyzing Traffic Impacts of major developments by forecasting traffic and mitigating congestion using meso- and micro-simulation techniques (VISUM, VISSIM and Synchro). This involves modifying the road network, intersection design, and applying traffic management strategies. - Simulating Public Transit and its efficacy in reducing congestion along subject road network by defining routes, schedules, passenger utilities, and stops. Travel Demand Modelling - Prepared transportation model for Lahore using TransCAD to evaluate the feasibility of constructing a new rapid transit line. This included defining traffic analysis zones, digitizing the road network, adding existing and transit line options. - The model results include potential ridership with boarding and alighting statistics at each station, These results are used to estimate potential revenues and compare with the construction costs, subsidy, and eventually the feasibility of the project.

Senior Transportation Planner

The Urban Unit • Fulltime

May 2021 - Feb 2024 • 2 yrs 9 mos

Master Plans: • Policy reviews, data collection, and stakeholder consultations to identify mobility constraints and background developments. • Identifying short-, medium-, and long-term mobility requirements by evaluating alternative development scenarios. • Coordinating with other sectors (Linear Infrastructure, Urban Planning, Environment, Social Development) to prepare integrated master plans. Local Area Plans and Traffic Engineering: • Modelling road networks in Synchro to address capacity constraints and suggest intersection controls for traffic demand. • Recommending lane additions, signalizations, and parking relocation based on geometric/engineering guidelines, and HCM warrants. Public Sector Advisory: • Peer reviewing transportation plans and designs for the Planning & Development Board. • Supporting transportation initiatives through inter-departmental collaboration e.g. National Freight Policy, Emissions Reduction Strategy, Pedestrianizations.