I will audit your CRM and customer lifecycle strategy

Are customers dropping out of your lifecycle, receiving irrelevant communications or being treated the same regardless of their behaviour? I will review your CRM activity and identify practical opportunities to improve engagement, retention and customer value.

I am a senior CRM, lifecycle and loyalty specialist with more than 10 years of experience across global brands including Virgin Atlantic, Virgin Red, Coach, Kate Spade and NET-A-PORTER.

Depending on your selected package, I will review areas including:

• Customer journeys and lifecycle stages
• Segmentation and personalisation
• Email and CRM communications
• Automated journeys and triggers
• Retention and re-engagement activity
• Measurement and performance reporting

You will receive clear, prioritised recommendations rather than a generic report.

The Standard package includes a full CRM and lifecycle audit, while Premium adds a practical 90-day roadmap and a 60-minute recommendations call.

Please message me before ordering if you have a complex CRM setup or need implementation support.